Latest stories

  • Beef Tallow Skincare: TikTok’s Latest Natural Beauty Obsession

    Skincare trends often spotlight exotic oils and advanced serums, but a surprising contender is regaining attention: beef tallow. Once a staple in age-old beauty routines, this rendered fat from cattle is making a modern resurgence as a natural skincare hero. SKINCARE While the idea might sound unconventional at first, its benefits are proving hard to […] More

  • Face Taping: Real Solution or Quick Fix?

    Face taping might seem like a modern social media trend, yet its roots stretch back to 1970s Japan when chiropractor Dr. Kenzo Kase first introduced the technique. Originally developed to support muscle healing and enhance blood circulation after injuries, it has evolved significantly. Today, it’s touted for its cosmetic benefits, particularly its ability to temporarily […] More

  • The Morning Shed: Beauty Trends on Overdrive

    Our morning beauty routines used to be straightforward, but with TikTok driving trends, they’ve become far more intricate. The latest craze is the ‘morning shed’—a trend that involves shedding the remnants of an intense overnight beauty regimen. With nearly 100 million posts dedicated to this ritual, it’s clear that beauty routines have become an elaborate […] More

  • How to Recreate Hailey Bieber’s Viral Sugarplum Fairy Makeup Look

    The viral Sugarplum Makeup look by Hailey Bieber, which gained popularity on TikTok, embodies a fantasy-inspired style perfect for adding a touch of magic to your beauty routine. This look is all about soft, enchanting shades and textures, including soft pink eyeshadows, dreamy blushes, and glossy plum lips. MAKEUP A key feature is the icy […] More