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  • The Morning Shed: Beauty Trends on Overdrive

    Our morning beauty routines used to be straightforward, but with TikTok driving trends, they’ve become far more intricate. The latest craze is the ‘morning shed’—a trend that involves shedding the remnants of an intense overnight beauty regimen. With nearly 100 million posts dedicated to this ritual, it’s clear that beauty routines have become an elaborate […] More

  • How to Recreate Hailey Bieber’s Viral Sugarplum Fairy Makeup Look

    The viral Sugarplum Makeup look by Hailey Bieber, which gained popularity on TikTok, embodies a fantasy-inspired style perfect for adding a touch of magic to your beauty routine. This look is all about soft, enchanting shades and textures, including soft pink eyeshadows, dreamy blushes, and glossy plum lips. MAKEUP A key feature is the icy […] More