Prada introduces its latest fragrance, Paradoxe Virtual Flower Eau de Parfum, expanding the boundaries of sensory perception within the Fresh Floral fragrance family. This innovative scent, crafted in 2024, showcases floral elements enhanced in a unique way by Artificial Intelligence. This advanced technology allows perfumers to explore new creative possibilities and compose unexpected accords. […] More
In the whirlwind of the past few years, navigating a virtual-first world has become the new norm. Alongside this shift, we’ve witnessed a seismic transformation in how consumers interact with beauty products, thanks to the meteoric rise of e-commerce and social commerce. While the charm of in-store shopping remains, there’s an undeniable appeal to the […] More
L’Oréal Groupe has entered into an exclusive worldwide license agreement with Miu Miu, a subsidiary of Prada S.p.A. This long-term agreement, announced on 9 February 2024, covers the creation, development, and distribution of luxury beauty products under the Miu Miu brand. This move marks a new chapter in beauty for Miu Miu. Miu Miu, established […] More
Luxury house PRADA unveiled its Spring Summer 2023 Touch of Crude Womenswear Collection, that explores sequence of realities – reflections, refractions, and observations, on Thursday, September 22nd, during the ongoing Milan Fashion Week. Among the celebrities who attended the show were Pierpaolo Piccioli, Bryan Boy, Italian singer Mahmood, Spanish actor Manu Rios, Chiara Ferragni and Fedez, Storm Reid, Diana Dilvers, […] More
