Latest stories

  • Gabbriette Rocks ‘MACStack Elevated’ in New Campaign

    In the latest campaign from MAC Cosmetics, supermodel Gabbriette showcases the transformative power of the new “MACStack Elevated” Mascara. Known for her striking features and magnetic presence, Gabbriette is the perfect muse for a product designed to push the boundaries of traditional eyelash aesthetics. The “MACStack Elevated” promises not only to volumize but also to […] More

  • Prada Beauty Launches Mascara with Sabrina Carpenter

    Prada Beauty enlists Grammy-winning singer and brand ambassador Sabrina Carpenter to present its latest makeup innovation: the Pradascope Lash Extending Mascara. Following the success of viral products like the Astral Pink Lip Balm and Tonka Monochrome Soft Matte Lipstick, the mascara promises high-impact results with a sleek, modern aesthetic. MAKEUP The Pradascope Lash Extending Mascara […] More

  • Kate Moss Stars in Charlotte Tilbury’s Exagger-Eyes Mascara Launch

    Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty […] More

  • Breaking the Norm: The Return of Colorful Mascara

    Embrace the vibrant world of makeup with the return of colorful mascara, bringing back the reminiscent vibes of the 2000s. This spring, a wave of makeup artists and influencers are boldly embracing the trend, donning lashes coated in hues of blues, violets, deep reds and pinks. With numerous brands presenting their own iterations, the makeup […] More

  • David Roemer for Kevyn Aucoin

    Model Ieva @ Supreme stars in the new campaign for beauty label Kevyn Aucoin, shot by photographer David Roemer. Take a look at the campaign shots below. More

  • Scarlett Johansson for Dolce & Gabbana Passioneyes Campaign

    Scarlett Johansson is the face of  Dolce & Gabbana’s new “Passioneyes” duo mascara campaign. The actress was photographed by Tom Munro in Taormina surrounded by Mediterranean fruits and flowers. in keeping with the effortless curves of the Dolce&Gabbana silhouette, the mascara’s formula glides a luxurious, smooth film over the lashes and creates a feminine curl and full volume for […] More