The Serum Foundation from The Ordinary, the cult-favorite brand known for its science-backed skincare, is making a highly anticipated comeback. First launched in 2017, the foundation amassed a 25,000-person waiting list before selling out rapidly, cementing its place as a go-to complexion product. FOUNDATIONS Discontinued in 2022, its absence was felt across beauty communities, with […] More
Milk Makeup is introducing Hydro Grip 12-Hour Hydrating Gel Skin Tint, a complexion product designed to deliver longwear hydration and lightweight coverage. This innovative skin tint promises up to 12 hours of wear without fading, caking, or settling into fine lines, making it an ideal choice for those seeking effortless, everyday makeup that keeps skin […] More
Rhode, the rising star in the beauty industry, is set to impress with its latest offering, the Peptide Lip Tint in Sugar Cookie. The Peptide Lip Tint in Sugar Cookie is described as a sheer-but-buildable hot pink gloss, infused with pink and blue shimmers that catch the light for a high-shine, glittering effect on the […] More
Simi Haze Beauty has unveiled its latest innovation, the COLOR GLAZE Lip and Cheek Pigment, a versatile product designed to give a sheer, juicy wash of color to the lips and cheeks. This product offers a weightless texture that effortlessly melts into the skin, creating a lasting, light-reflecting tint. Whether you’re going for a soft […] More
Isamaya Ffrench is set to introduce a new chapter in her beauty brand with the launch of the Core Collection, a permanent range designed to redefine everyday makeup. Unlike her previous bold and experimental releases, this collection focuses on skincare-infused formulas, housed in sleek chrome packaging. The lineup includes a Sculpting Stick, Five Point Lift […] More
Pat McGrath, the industry’s most celebrated makeup artist, has once again pushed the boundaries of beauty with her latest creation-the Skin Fetish: Glass 001 Artistry Mask. This peel-off mask, inspired by her Maison Margiela haute couture runway looks, delivers the same reflective, high-shine finish seen on models during fashion week. While the mask promises to […] More
Kylie Cosmetics has unveiled its latest innovation-the Natural Blur Powder Foundation. Designed for versatility, this talc-free, medium-buildable formula promises to deliver a naturally blurred, matte finish with up to 12 hours of wear. As the beauty industry increasingly leans toward multifunctional products, this new release aims to be a staple in every makeup bag, offering […] More
The beauty industry is taking bold strides towards sustainability, and Isamaya Ffrench’s latest collaboration with biochemist Natassia Grace epitomizes this shift. Their new product, the Hyaluronic Cleansing + Conditioning Cloths, introduces an innovative solution to the waste problem typically associated with face wipes. These wipes are not only fully dissolvable thanks to Conserving Beauty’s InstaMelt […] More
Huda Beauty‘s recent tease of a new purple setting powder on TikTok has sparked considerable interest, especially given the trend of pairing setting powder shades with blush shades. This strategy aligns with emphasizing a cohesive and harmonious makeup look, allowing users to achieve a more unified appearance. The introduction of the purple setting powder appears […] More
Sharon Tabb stands at the helm of the hair and makeup department for the Apple TV+ film “Fancy Dance,” featuring Lily Gladstone. A veteran makeup artist with over 33 years in the industry, Sharon’s expertise spans film, TV, and print, where she consistently enhances storytelling through her craft. In “Fancy Dance,” her work is integral […] More
Makeup is a powerful tool when it’s about expressing yourself, accentuating your best features, or simply feeling more confident. With the right makeup techniques, you can bring out your natural beauty while creating a bold and striking look. But to achieve such results, you need to know a few tricks of the trade. This article […] More
Maybelline New York’s latest launch, the Superstay Teddy Tint, brings a new level of softness and longevity to lip tints. This innovative product promises a plush, velvety texture that glides onto lips, offering a unique feel and look that distinguishes it from traditional lip tints. With up to 12 hours of lasting power, this lip […] More
