OUAI has launched its highly anticipated St. Barts Hair Oil, a limited-edition product designed to transport your senses to a tropical paradise while delivering high-performance hair care benefits. This new offering from the celebrity-favorite brand is infused with the signature St. Barts scent, known for its tropical aroma. But it’s not just about the fragrance—this […] More
Our morning beauty routines used to be straightforward, but with TikTok driving trends, they’ve become far more intricate. The latest craze is the ‘morning shed’—a trend that involves shedding the remnants of an intense overnight beauty regimen. With nearly 100 million posts dedicated to this ritual, it’s clear that beauty routines have become an elaborate […] More
Dyson continues to push the boundaries of hair care innovation with the introduction of their latest limited-edition Onyx Black and Gold colorway, available exclusively at Ulta. The luxurious new hue graces some of Dyson’s most sought-after hair care tools, including the Supersonic™ Hair Dryer, the Airwrap™ Multi-Styler, and the Airstrait™ Hair Straightener. Each product in […] More
The next hair trend making waves on social media is perfect for those who love to experiment with their look. Pigeon hair, a sophisticated homage to the vibrant Manic Panic hair color days of Tumblr, has captured the imagination of bold individuals. This trend features a base of gray hair with blended pops of pastel […] More
The Oway hair products provide a comprehensive solution for a wide range of hair care needs, making them an ideal choice for those seeking versatile and high-quality hair care. Our beauty staff recently had the opportunity to test the Phytoprotein Mist and Silver Steel Hair Bath, along with the other products in the DailyAct line, […] More
This month, luxury house Balmain Hair Couture proudly presents its largest campaign yet, “Savoir-Faire,” celebrating 50 years of hair craftsmanship. The Fall-Winter 2024 campaign features four models from diverse backgrounds, including the quintessential American supermodel Sean O’Pry and captivating beauty Sabina Jakubowicz, a digital creator and the new brand ambassador of the house. Sabina’s vibrant […] More
Picture yourself going out the door with your wig properly fixed and feeling natural and firm the entire day. That’s the beauty of the lace glue, as it leaves no room for worry about whether the wig will stay in place during the day. Whether you go to the office, jogging, or party all night […] More
After Rihanna announced her highly anticipated Fenty Beauty hair care line, there has been much commentary around the creative choice of featuring her with a wig in promotional images. Announcing the new brand last week, Rihanna shared on Instagram that this venture was a natural progression of her business and a beauty category close to […] More
The new Hair Repair Mask by AN’DA offers an intensive, moisture-rich treatment designed to nourish, revitalize, and restore hair to its full vitality and suppleness. This luxurious mask is specially formulated to deeply hydrate and pamper dry and sensitive strands, providing them with the care they need. Its unique blend combines the potent ingredients of […] More
Rita Ora, alongside Anna Lahey of Vida Glow, is making waves in the world of haircare with their latest venture, TYPEBEA. Fresh off the success of her recent Primark clothing collection launch, Ora is stepping into the realm of beauty with a clear mission: to address the hair challenges she and many others face. The […] More
Recently, the renowned haircare brand Kérastase made waves in the industry by selecting IVE‘s Jang Won Young as their newest ambassador. On March 26, the beauty community received exciting news as Jang Won Young graced a captivating photoshoot with Marie Claire Korea in collaboration with Kérastase. The partnership between the haircare giant and the talented […] More
Hair loss and hair thinning are widespread concerns affecting millions of individuals, often stemming from various underlying factors. Whether you’re grappling with hair loss, experiencing thinning, or simply desiring more volume or length, navigating the plethora of hair growth products available can be overwhelming. Here, we’ll guide you through what to consider when selecting a […] More
