Khloé Kardashian adds XO Blue to her fragrance portfolio, marking the third pillar in her beauty empire. Developed with DSM Firmenich perfumer Clement Gavarry, the scent captures a sun-drenched vacation experience, designed to transport the wearer through a defined olfactory journey. FRAGRANCES XO Blue opens with top notes of lychee and bergamot, leading into a […] More
Marc Jacobs introduces Daisy Fragrance Mists, a collection of four all-over sprays created for use on the hair and body. Each fragrance explores a distinct profile through citrus, fruit, floral, coconut, vanilla, and macadamia notes. FRAGRANCES The lightweight formula hydrates the skin while adding fragrance. Each mist works on its own, giving every composition a […] More
There is a particular kind of fragrance that earns its reputation quietly, through word of mouth, through skin rather than press releases, through the moment someone asks you what you are wearing. INITIO Parfums Privés Lift Me Up is moving exactly that way. Launched globally in February 2026 following an exclusive pre-launch at Neiman Marcus […] More
Bottega Veneta introduces Alta, a new fragrance collection composed of ten Eaux de Parfum. The launch expands the house’s work in scent through a wider view of Italy, moving across different moods, times of day, and olfactory textures. Alta follows an earlier fragrance chapter rooted in Venice and now looks at Italy through a broader […] More
Comme des Garçons To Vetiver places vetiver at the center of a woody spicy Eau de Parfum built around ancient materials, dry aromatics, resinous warmth, and skin-level depth. The 100ml fragrance treats vetiver as both ingredient and subject, giving the note a full olfactory structure through black pepper, white thyme, opoponax, amber, musk, and myrrh. […] More
D.S. & Durga introduces Rose Pacific, a limited-edition fragrance that expands the brand’s roses-by-the-sea idea through a West Coast lens. The scent takes the familiar structure of Rose Atlantic and shifts it toward California. Rose Atlantic evokes summer in New England with pink salt spray and roses along the Atlantic coast. Rose Pacific moves toward […] More
Drake continues to build Better World Fragrance House with the launch of Cloudar, a new Eau de Parfum that brings a fresh woody aromatic scent into the brand’s lineup. The release follows Summer Mink and extends the fragrance house through a genderless composition designed for close wear. Cloudar places softness, warmth, and clarity into focus, […] More
Salt & Stone Black Rose & Oud collection centers on dark florals, warm woods, and skin-focused body care. The scent opens with black rose and lily of the valley, creating a floral introduction with depth and softness. Oud and mahogany move through the heart, giving the fragrance a warmer, more textured direction. Vetiver, santal, amber, […] More
MCM expands its Backpack Fragrance Collection with Cosmic Star Eau de Parfum, a new gourmand floral scent. The German fashion house presents the fragrance as a study of motion, freedom, and modern nomadism, extending the travel-driven identity that has long shaped the brand. Designed for women who embrace change and independence, Cosmic Star connects scent […] More
Marc Jacobs Beauty returns on May 28 with a 72-piece collection that moves the brand into a louder, brighter, and more playful era. Five years after the original line quietly disappeared, the relaunch arrives with new formulas, new packaging, and a new partner. The brand first debuted in 2013 under Kendo Brands, the beauty incubator […] More
Diesel Fragrances officially names actress and award-winning performer Dove Cameron as the new Global Ambassador for Only Desire. This collaboration opens a new chapter for the brand. Only Desire represents the first feminine fragrance launched under the creative direction of Glenn Martens. FRAGRANCES Dove Cameron represents modern femininity through her bold, emotional, and unapologetic character. […] More
Uni introduces its new Rain Water-Based Perfume, driving the fragrance category into the skincare era as the beauty industry shifts toward skinification across every product category. The brand utilizes an alcohol-free formula designed to smell like skin after a storm. FRAGRANCES The creation derives inspiration from the calm after chaos, specifically the first break in […] More
