Cécred introduces Temple Oud Hair Perfume, bringing fragrance into the hair care brand founded by Beyoncé in 2024. Designed to work with the chemistry of hair while remaining suitable for use on the body, the new scent extends Cécred beyond treatment and styling with a formula created to refresh hair between washes and leave a […] More
Tommy Hilfiger introduces Freedom Eau de Parfum, its first new prestige women’s fragrance in over a decade, with Camila Cabello fronting the launch as the brand’s new Global Ambassador. The fragrance opens a new chapter for the category through a campaign that connects scent with music, individuality and self-expression. FRAGRANCES Directed by Gordon von Steiner, […] More
LOEWE Perfumes expands its Crafted Collection with five new fragrances: Field Diary, Sweet Woodland, Rosetopia, Smoky Rain and Verdant Grove. Developed by the house’s in-house perfumer Nuria Cruelles, each composition draws inspiration from nature while combining familiar perfumery notes with distinctive textures, contrasts and emotional associations. FRAGRANCES The five perfumes share the resinous, ambery LOEWE […] More
Jean Paul Gaultier brings Fleur du Mâle back into its fragrance lineup, reviving the aromatic fougère originally launched in 2007 and created by perfumer Francis Kurkdjian. The return follows the relaunches of Gaultier² and Ma Dame, continuing the house’s renewed attention to fragrances that established distinctive chapters within its perfume catalog. FRAGRANCES Fleur du Mâle […] More
Memo Paris introduces Darling Point, a new fragrance shaped around an olfactory portrait of Sydney and its harbor. The composition draws from the city’s light, water, architecture and floral air, translating those references through ripe fruit, flowers, woods and gourmand notes. FRAGRANCES The fragrance opens with sweet pear, one of its central ingredients. Memo Paris […] More
J Balvin has joined Armani Beauty as the U.S. ambassador for I Will, the house’s new men’s eau de parfum. His appointment places the Colombian artist within the fragrance’s American rollout, while actor Jonathan Bailey continues as the global ambassador for the launch. NEWS I Will introduces a new men’s fragrance pillar within Armani Beauty’s […] More
Miu Miu expands its fragrance line with Miutine Intense Eau de Parfum, a richer interpretation of the original Miutine scent created by master perfumer Dominique Ropion. Introduced in 2026, the new fragrance moves deeper into fruity-floral territory through an accord centered on blackberry liqueur, gardenia and bourbon vanilla. FRAGRANCES Miutine Intense develops the character of […] More
ORB. has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance inspired by a day on O‘ahu’s North Shore. Rather than approaching the project as a conventional talent collaboration, ORB involved Mock throughout the development process, from the initial brief through to the finished bottle. FRAGRANCES Mock worked alongside ORB’s Melbourne-based […] More
Salt & Stone enters fine fragrance with Ambrette & Pear, a new scent launching as the brand’s first Eau de Parfum alongside a matching Deodorant. The two products arrive as a coordinated collection designed for layering throughout the day, extending the brand’s existing scent ritual into a longer-lasting fragrance format. FRAGRANCES The campaign introduces Ambrette […] More
Vintner’s Daughter introduces Understory Vol. 4, the fourth vintage of its limited-edition perfume oil, accompanied by a botanical soundscape developed from the energetic frequencies of the fragrance’s raw whole plant ingredients. FRAGRANCES The project expands the sensory experience around Understory through sound. To create the composition, the team used specialized technology to capture subtle electrical […] More
Valentino Beauty introduces the campaign for Vendetta, a new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign explores intimacy through instinct, desire and emotional intensity. CAMPAIGNS Johnson and Skarsgård appear as two lovers drawn together by impulse. Their relationship develops through […] More
Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More
