D.S. & Durga introduces Rose Pacific, a limited-edition fragrance that expands the brand’s roses-by-the-sea idea through a West Coast lens. The scent takes the familiar structure of Rose Atlantic and shifts it toward California. Rose Atlantic evokes summer in New England with pink salt spray and roses along the Atlantic coast. Rose Pacific moves toward […] More
Drake continues to build Better World Fragrance House with the launch of Cloudar, a new Eau de Parfum that brings a fresh woody aromatic scent into the brand’s lineup. The release follows Summer Mink and extends the fragrance house through a genderless composition designed for close wear. Cloudar places softness, warmth, and clarity into focus, […] More
Salt & Stone Black Rose & Oud collection centers on dark florals, warm woods, and skin-focused body care. The scent opens with black rose and lily of the valley, creating a floral introduction with depth and softness. Oud and mahogany move through the heart, giving the fragrance a warmer, more textured direction. Vetiver, santal, amber, […] More
MCM expands its Backpack Fragrance Collection with Cosmic Star Eau de Parfum, a new gourmand floral scent. The German fashion house presents the fragrance as a study of motion, freedom, and modern nomadism, extending the travel-driven identity that has long shaped the brand. Designed for women who embrace change and independence, Cosmic Star connects scent […] More
Marc Jacobs Beauty returns on May 28 with a 72-piece collection that moves the brand into a louder, brighter, and more playful era. Five years after the original line quietly disappeared, the relaunch arrives with new formulas, new packaging, and a new partner. The brand first debuted in 2013 under Kendo Brands, the beauty incubator […] More
Diesel Fragrances officially names actress and award-winning performer Dove Cameron as the new Global Ambassador for Only Desire. This collaboration opens a new chapter for the brand. Only Desire represents the first feminine fragrance launched under the creative direction of Glenn Martens. FRAGRANCES Dove Cameron represents modern femininity through her bold, emotional, and unapologetic character. […] More
Uni introduces its new Rain Water-Based Perfume, driving the fragrance category into the skincare era as the beauty industry shifts toward skinification across every product category. The brand utilizes an alcohol-free formula designed to smell like skin after a storm. FRAGRANCES The creation derives inspiration from the calm after chaos, specifically the first break in […] More
Valentino Beauty expands its Born in Roma fragrance collection with the launch of Born in Roma Hair & Body Mists, arriving May 2026 as a new product category for all-over perfuming across hair and skin. The collection introduces four mists: Golden Coconut, Caramel Crush, Salty Pistachio, and Vanilla Bliss. FRAGRANCES The launch responds to younger […] More
Huda Beauty has introduced its first fragrance, Easy Bake Intense Eau de Parfum, expanding one of the brand’s best-known beauty franchises into scent. The new perfume takes its starting point from Easy Bake setting powders, a product line closely linked to Huda Beauty’s complexion category. FRAGRANCES The perfume arrives as a new chapter for Huda […] More
NONFICTION introduces Dew & Light and Tears In Rain, two modern chypre eau de parfums created for the arrival of spring. The collection approaches the season through two scent directions: a floral chypre built around peony and white moss, and a woody chypre shaped by oakwood, bergamot, geranium, and patchouli. FRAGRANCES Chypre traditionally opens with bright […] More
Chanel names Jacob Elordi as the new face of Bleu de Chanel, positioning the actor within the brand’s fragrance universe through a campaign shaped by image and film. The decision places a recognizable figure at the center of a scent that holds strong global visibility, aligning the fragrance with a contemporary presence that resonates across […] More
Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
