Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More
INITIO Parfums Privés introduces Oud for Grace as the newest addition to its Black Gold Project, the house’s oud-focused collection. After wearing the fragrance, the Beauty SCENE team found it to be one of INITIO’s most interesting releases to date. Rich, immediate and recognizably connected to the brand’s existing fragrance family, Oud for Grace also […] More
CHANEL presents Gracie Abrams in a new campaign film for Coco Mademoiselle Crush Absolu, directed by Joe Wright. Set in Paris, the film follows a heroine who leaves convention behind and enters a city shaped by rules, appearances and expectation. CAMPAIGNS The opening frames establish a formal Paris through Haussmannian buildings, dim streetlights and wet-looking […] More
Sol de Janeiro introduces its new Intense Perfume Mists, a higher-concentration fragrance format created in response to demand for longer-lasting scent. The new formulas deliver up to 10 hours of fragrance and extend the brand’s Cheirosa collection with richer versions of familiar scents alongside the debut of Cheirosa 74 Intense. FRAGRANCES Brazilian singer IZA fronts […] More
D.S. & Durga enters a new olfactive category with Ain’t That Sweet, a gourmand fragrance launching on August 25, 2026. Created by D.S. & Durga co-founder and perfumer David Seth Moltz, the scent draws from his memories of New York in the early 2000s, connecting young love, city life and the excitement of arriving somewhere new […] More
YSL Beauty introduces Libre Santal Couture, a limited-edition fragrance that gives the Libre line a woodier direction. Dua Lipa fronts the campaign for the new release, which keeps the familiar pairing of French lavender and Moroccan orange blossom while placing New Caledonian sandalwood at the center of the composition. FRAGRANCES Libre Santal Couture develops the […] More
Prada Beauty returns to the Paradigme line with Prada Paradigme Le Parfum, a more intense interpretation of the fragrance first introduced in 2025. The new edition keeps the original idea of questioning convention and pushes it toward greater depth, stronger projection and a longer-lasting trail. Tom Holland, global ambassador for Prada Beauty, continues as the […] More
Louis Vuitton takes its Cologne Perfumes on the road in a new campaign with Los Angeles artist Alex Israel, placing six fragrances created by Master Perfumer Jacques Cavallier Belletrud inside the Colognes Woody Wagon. The film develops the California references that have defined the collaboration since 2019, using the sculptural station wagon as the link […] More
Chanel introduces 1957 L’Extrait de Parfum with Jung Kook, House Ambassador for Fragrances and Beauty. The BTS member appears in a new campaign dedicated to the fragrance and joins Chanel In House Perfumer Creator Olivier Polge for a conversation about its composition, inspiration and connection to Gabrielle Chanel. FRAGRANCES The campaign marks Jung Kook’s first […] More
Vyrao introduces Ever 11, its 11th fragrance, with a composition built around black cherry, leather, patchouli, rose, peony, vanilla and tonka bean. The gender-neutral scent belongs to the fruity floral amber family and focuses on confidence and self-belief, themes that shaped its name, concept and ingredient selection. FRAGRANCES Founder Yasmin Sewell developed Ever 11 with […] More
Estée Lauder has selected Hailee Steinfeld to front Glimmer, a new prestige fragrance that connects scent with joy, optimism and human connection. The Academy Award nominated actress, multi platinum recording artist and producer leads a global campaign that uses her presence and singing voice to express the idea behind the fragrance. FRAGRANCES Glimmer presents an […] More
Amouage introduces Elsewhere as the international edition of Sindbad, the perfume it created in 2025 for the Royal Opera House of Oman. The original composition accompanied the institution’s first original opera and took its name from the mythical Omani sailor at the center of the story. Amouage first offered the fragrance only in Oman. The […] More
