Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
Le Labo marks its 20th anniversary with the release of The Essence of Slow Perfumery, a book written by Global Brand President Deborah Royer. The project gathers essays, images, and reflections that trace the brand’s development since its first lab opened on Elizabeth Street in New York’s Nolita neighborhood. The book presents an internal view […] More
Bella Hadid expands Orebella with the introduction of Body and Hair Perfume Mists, a new product category designed for use across skin and hair. The launch builds on the brand’s existing shake-to-activate perfumes, introducing a lighter format that supports frequent application throughout the day. FRAGRANCES Hadid frames the release through the idea of transformation linked […] More
Mugler expands its Angel lineup with the release of Angel Blush, presented through a campaign led by Hunter Schafer. The actor takes a central role in shaping the visual direction of the launch, bringing a controlled and atmospheric presence that aligns with the tone of the fragrance. FRAGRANCES Schafer’s presence sets the pace for the […] More
Mugler expands the Angel collection with Angel Blush Eau de Parfum, a new fragrance that explores a softer and more intimate direction within the house’s established signature. Built within an ambery gourmand musky family, the scent develops through a composition that focuses on texture, warmth, and a close connection to the skin FRAGRANCES Created by […] More
Amouage returns to its Secret Garden collection with Love Hibiscus, a new fragrance that continues the House’s exploration of contemporary femininity through contrast and composition. First introduced in 2016 and reworked in 2024, the collection builds each scent around the dialogue between floral notes and gourmand elements. Love Hibiscus follows this structure while introducing a […] More
Orebella expands its fragrance offering with the release of Jasmine Blues, the brand’s first limited-edition perfume. The scent continues Orebella’s focus on skin-based fragrances while introducing a composition rooted in floral clarity and layered structure. Conceived as a reflection of Bella Hadid’s early experiences, the perfume draws from memories of time spent in a garden […] More
Jean Paul Gaultier introduces Gaultier Divine Couture as a fragrance built from the codes of couture. The release draws from the energy of the ateliers, where silhouettes take form through material and construction. This edition translates that process into scent, presenting a composition that carries the same visual language found in the House’s garments. The […] More
Memo Paris continues its exploration of destinations through fragrance with Cap Camarat, an eau de parfum inspired by a coastal site in Provence. The house often transforms travel memories into scent compositions that evoke places and landscapes. Cap Camarat focuses on a preserved stretch of the French Riviera where cliffs, pine-covered hills, and a historic […] More
Sabrina Carpenter expands her Sweet Tooth fragrance collection with a new bite sized release designed for portability. The singer and actor introduces mini versions of four perfumes from the line, presenting each scent in a small chocolate bar-shaped bottle. The launch places familiar fragrances into a format that supports quick touch-ups throughout the day. FRAGRANCES […] More
Summer Fridays expands its fragrance offering with Sunlit Vanilla Eau de Parfum, a scent built around the warmth of vanilla and the indulgence of dessert under summer light. Vanilla has defined the brand since the launch of Lip Butter Balm in 2020, where it quickly became a signature flavor within the community. In 2021, the […] More
Elizabeth Arden introduces Eternal Aura with actress Leighton Meester as global ambassador, marking the brand’s first major flagship fragrance launch in eight years. The campaign places Meester at the center of the fragrance’s identity while presenting Eternal Aura as a floral amber composition shaped through contemporary perfumery and scientific research. FRAGRANCES Meester’s appointment connects the […] More
