Summer Fridays expands its fragrance offering with Sunlit Vanilla Eau de Parfum, a scent built around the warmth of vanilla and the indulgence of dessert under summer light. Vanilla has defined the brand since the launch of Lip Butter Balm in 2020, where it quickly became a signature flavor within the community. In 2021, the […] More
Elizabeth Arden introduces Eternal Aura with actress Leighton Meester as global ambassador, marking the brand’s first major flagship fragrance launch in eight years. The campaign places Meester at the center of the fragrance’s identity while presenting Eternal Aura as a floral amber composition shaped through contemporary perfumery and scientific research. FRAGRANCES Meester’s appointment connects the […] More
Calvin Klein Fragrances names Grammy Award-winning singer-songwriter Rosalía as the face of its new Euphoria Elixirs. The launch introduces a new chapter within the Euphoria franchise through three parfum-intense creations centered on confidence, pleasure, and sensuality. FRAGRANCES The Euphoria Elixirs collection presents ultra-concentrated formulas built around vanilla, the fruit of the orchid and the signature […] More
Sol de Janeiro introduces the new Jelly Perfume Balm as the first solid fragrance line for the brand. This product allows users to apply scent anytime and anywhere through a simple swipe. The collection features three signature scents: Cheirosa 62, Cheirosa 40, and Cheirosa 68. These pocket-sized fragrances contain no alcohol and provide a smooth […] More
Osmo has closed a $70 million Series B funding round, bringing total capital raised to $130 million. The round was led by Two Sigma Ventures, with participation from new investors including Valor, Atreides, Amplo, Alumni Ventures, Collab Fund, Lumina Partners, and Patrick Collison, alongside existing backers. The investment marks a significant step in Osmo’s push […] More
Rabanne expands its gold universe with Million Gold for Her Parfum, led by Gigi Hadid as the face of the fragrance. Following the 2024 launch of Million Gold for Her Eau de Parfum, the Maison advances the concept through a richer composition designed to intensify presence after dark, shifting the focus toward warmth, density, and […] More
Diptyque reopens the story of Orphéon with the introduction of a new Eau de Toilette. The release extends an emblematic fragrance into a lighter, more sparkling interpretation while expanding the Orphéon collection through new scented gestures and decorative objects. FRAGRANCES Perfumer Natalie Cetto composes Orphéon Eau de Toilette as an expression of early evening energy. […] More
Phlur is introducing the Berry Matcha Latte Set, a duo of hair and body mists designed to be layered for a multi-dimensional fragrance experience. The set features two complementary body mists, each with a distinct sensory profile that can be worn alone or layered. FRAGRANCES Matcha Milk opens the set with a soft, grounding aroma. […] More
H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More
Valentino Beauty expands the Born in Roma fragrance family with the launch of Born in Roma Purple Melancholia, presented as a new Donna and Uomo duo arriving in January 2026. The release explores memory, individuality, and creative emotion through scent, using melancholy as a generative force rather than a passive mood. The fragrances approach emotional […] More
Giorgio Armani expands the My Way fragrance line with My Way Sunny Vanilla, a new Eau de Parfum that explores a brighter, tropical direction. The scent builds on the identity of the original My Way while shifting its mood toward sunlit warmth and expressive sweetness. Conceived as a joyful interpretation of the line, My Way […] More
Burberry has unveiled Olivia Dean as the face of its new Burberry Her Parfum. The launch marks a new chapter for the fragrance line, anchored by a campaign set in London and shaped around Dean’s relationship with the city. The project draws from shared British roots and follows Dean through familiar urban settings and open […] More
