Vyrao introduces Ever 11, its 11th fragrance, with a composition built around black cherry, leather, patchouli, rose, peony, vanilla and tonka bean. The gender-neutral scent belongs to the fruity floral amber family and focuses on confidence and self-belief, themes that shaped its name, concept and ingredient selection. FRAGRANCES Founder Yasmin Sewell developed Ever 11 with […] More
Estée Lauder has selected Hailee Steinfeld to front Glimmer, a new prestige fragrance that connects scent with joy, optimism and human connection. The Academy Award nominated actress, multi platinum recording artist and producer leads a global campaign that uses her presence and singing voice to express the idea behind the fragrance. FRAGRANCES Glimmer presents an […] More
Amouage introduces Elsewhere as the international edition of Sindbad, the perfume it created in 2025 for the Royal Opera House of Oman. The original composition accompanied the institution’s first original opera and took its name from the mythical Omani sailor at the center of the story. Amouage first offered the fragrance only in Oman. The […] More
Prada Beauty has named Zendaya the new global ambassador for Prada Paradoxe, bringing the actor into the fragrance line through a partnership shaped by individuality, complexity and personal evolution. Zendaya had already worn Paradoxe as a personal favourite before the brand approached her, which gave the appointment a direct connection to her own fragrance choices. […] More
Billie Eilish introduces Eilish Intense Eau de Parfum, a richer interpretation of the original Eilish fragrance. The new scent takes the warmth and sensuality of its predecessor and increases each element through fuller vanilla, warm amber, soft spices and deeper woods. Eilish Intense keeps the original amber gourmand profile and gives it a warmer, more […] More
Gap Beauty launches its first collection by reviving the fragrance range that Gap introduced in November 1994. The company brings back Dream, Grass, Heaven and Om as eau de parfums and adds Harmony as a fifth scent. FRAGRANCES Gap supports the launch with the Wear What You Feel campaign starring actor Victoria Pedretti. The campaign […] More
Rare Beauty expands its fragrance lineup with Rare Beginnings Eau de Parfum, a new fruity floral scent that draws from the idea of starting again. The launch follows the brand’s first Eau de Parfum and introduces a brighter composition built around pear nectar, floral notes and a warm vanilla base. FRAGRANCES Selena Gomez describes the […] More
YSL Beauty has named actor Alisha Boe the new Global Ambassador for Black Opium, placing her at the center of the fragrance’s latest campaign and its next product launch. The appointment continues the brand’s focus on rising figures who connect with younger audiences and influence contemporary culture. NEWS Boe has built her profile through film […] More
Ice Spice enters fragrance with In Ha Mood, a new eau de parfum that takes its name from one of her best-known singles. She developed the release through her global licensing partnership with Revlon, extending her image into beauty through a scent centered on confidence, authenticity and self-expression. FRAGRANCES In Ha Mood follows a fruity […] More
Givenchy introduces L’Interdit Elixir, the newest fragrance to join its women’s L’Interdit collection. The release expands a lineup that already includes original compositions, hair perfumes and collector’s editions. With this edition, the house develops a richer and more intoxicating interpretation of the sensual character associated with the L’Interdit name. FRAGRANCES The fragrance takes inspiration from […] More
Kylie Cosmetics has announced Mood Stones, a new fragrance trio from Kylie Jenner that brings three separate scents into one coordinated launch. The brand describes each fragrance as distinct and says every composition will tell its own story. FRAGRANCES The first images establish the collection through three sculptural bottles that resemble smooth stones. Natural-looking shades […] More
Sol de Janeiro enters men’s fragrance with Cheiroso Cologne Mist, a new category that introduces Cheiroso 10 and Cheiroso 7. The brand draws inspiration from the pelada, Brazil’s free-flowing pickup soccer game. Jersey numbers shape the identity of both fragrances, giving each mist a different role within the collection. FRAGRANCES The launch marks Sol de […] More
