CHANEL never treated chance as a stroke of luck. For Gabrielle Chanel, it was a decision. A move made with purpose. “Chance is my soul,” she famously declared. In the universe she created, chance doesn’t arrive uninvited, it’s pursued, created, and claimed. That philosophy lives on in CHANEL’s fragrance line CHANCE, a series that doesn’t […] More
With Kurky, Maison Francis Kurkdjian explores a unique emotional space, recapturing the nostalgic joy of childhood through fragrance. Named after the affectionate nickname given to perfumer Francis Kurkdjian in his youth, the fragrance is more than a nod to personal history. It’s a declaration of freedom, wonder, and the joyful rebellion of seeing the world […] More
Glossier has once again redefined the boundaries of personal scent with the launch of its latest fragrance, You Fleur, a unisex perfume that promises a unique olfactory experience for each wearer. Launched in 2025, You Fleur is designed to enhance the natural scent of the skin, adapting its characteristics to create a truly personal aroma […] More
Maison Margiela ’s REPLICA line continues its tradition of evoking sensory memories with Never Ending Summer Eau de Toilette, a fragrance designed to encapsulate the charm of an Italian summer. Launching on March 21, this fresh citrus blend transports wearers to sunlit terraces overlooking the Amalfi Coast, where the scent of citrus mingles with the […] More
The Chopova Lowena fragrance line is a bold step for the cult-favorite fashion brand. With three sprayable perfumes, Queen Rosa, Hay Zhasmina!, and Great Root, Green Ruth, and matching candles, the line pays homage to Bulgarian flora and tradition. Drawing on founder Emma Chopova’s Bulgarian heritage, the scents feature native ingredients like Bulgarian rose and […] More
Menswear brand le PÈRE expands its creative universe with the launch of a scented candle inspired by its signature fragrance, le PÈRE par Blaise Mautin. In collaboration with the renowned French perfumer Blaise Mautin, the brand translates its ethos of sensual masculinity into a home fragrance experience. The candle, a curated blend of patchouli, santal, […] More
The Sunnei x mid/night 00.00 collection redefines everyday essentials with a thoughtful and luxurious approach. Designed to be effortlessly at hand anytime, anywhere, this limited-edition set combines functionality with a sleek aesthetic. Each product in the collection reflects Sunnei’s commitment to creating versatile, high-quality items that elevate daily routines. From skincare to fragrance, the collection is […] More
In collaboration with Focus Features, Heretic Parfum has unveiled Nosferatu Eau de Macabre, an immersive fragrance inspired by Robert Eggers’ reimagining of Nosferatu. Moving away from conventional vampire scents like blood or smoke, Heretic sought to encapsulate the eerie ambiance of Eggers’ gothic horror, creating a perfume that transports wearers to the chilling world of […] More
anatomé introduces its Wellbeing Parfums collection, reimagining fragrance as a tool for emotional and physical well-being. Moving beyond traditional perfume concepts, the collection blends botanical essences with aromachology—the science of scent’s impact on the brain—to support a balanced lifestyle. With each parfum, anatomé taps into the power of nature to offer more than just a […] More
PHLUR‘s Soft Spot Eau de Parfum offers a modern take on the floral fragrance family, blending warm, inviting notes of vanilla orchid, sandalwood, and musk. As a skin-on-skin scent, Soft Spot brings a touch of intimacy, wrapping the wearer in a delicate yet sultry veil of warm florals and amber. This fragrance is designed to […] More
Chanel ’s new No. 5 campaign, set for release in October, presents a cinematic twist with Hollywood stars Margot Robbie and Jacob Elordi as the leads. Directed by Luca Guadagnino, the short film See You at 5 follows the two actors as they navigate the anticipation of a missed rendezvous. Robbie, who has been an […] More
Cult Gaia, renowned for its iconic fashion pieces, has officially entered the beauty industry with the launch of its first fragrance line. The brand’s bold foray into perfume introduces three distinct scents, each inspired by Farsi words and designed to capture unique elements of nature and the human experience. The trio of fragrances—Zan, Mast, and […] More
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