foundation

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  • The Ordinary’s Viral Serum Foundation Is Back!

    The Serum Foundation from The Ordinary, the cult-favorite brand known for its science-backed skincare, is making a highly anticipated comeback. First launched in 2017, the foundation amassed a 25,000-person waiting list before selling out rapidly, cementing its place as a go-to complexion product. FOUNDATIONS Discontinued in 2022, its absence was felt across beauty communities, with […] More

  • Kylie’s New Blur Powder Foundation

    Kylie Cosmetics has unveiled its latest innovation-the Natural Blur Powder Foundation. Designed for versatility, this talc-free, medium-buildable formula promises to deliver a naturally blurred, matte finish with up to 12 hours of wear. As the beauty industry increasingly leans toward multifunctional products, this new release aims to be a staple in every makeup bag, offering […] More