Our morning beauty routines used to be straightforward, but with TikTok driving trends, they’ve become far more intricate. The latest craze is the ‘morning shed’—a trend that involves shedding the remnants of an intense overnight beauty regimen. With nearly 100 million posts dedicated to this ritual, it’s clear that beauty routines have become an elaborate event, designed to be shared across social media.
@maytexmyers nother day nother shed! I can CLEARLY see results from usinf medocube products what do you guys think? #medicube #morningshed #morningdeshed #morningroutine #morningroutine #morningskincareroutine #fy #fyp #asmebeauty #routine ♬ once upon a dream – 🎧
The morning shed trend has beauty enthusiasts waking up covered in products and gadgets that look like something out of a dystopian film. From face masks to jaw straps, pimple patches, and even heatless curlers, the night is spent cocooned in beauty products meant to transform the way we look by morning. The idea is to prep so thoroughly at night that in the morning, all that’s needed is to peel away the layers and reveal a perfected, glowing version of yourself.
@courtneysnelll Replying to @Myatucker step by step routine and all the products i use 🫶🏼 #skincareroutine #skincare #nightlyroutine #morningshed #dailyshed #mouthtape #collagenfacemask #bedtime #bedtimeroutine ♬ original sound – Courtney Snell
The routine varies from person to person, but certain staples seem to be universal among morning shed devotees. Silk bonnets, heatless curlers, silicone patches for under eyes and lips, and collagen face masks are just a few of the must-haves. Some even go to the extent of using mouth tape and chin straps, aiming to refine their features while they sleep. The mantra behind this trend is “Go to bed ugly, wake up pretty”.
@rylieyounng it has gone to far @Brianna LaPaglia #morningshed #shedding #morningroutine ♬ original sound – Brianna LaPaglia
As with any trend, the morning shed has sparked both intrigue and criticism. While some hail it as the ultimate self-care routine, others see it as excessive and even counterproductive. There are reports of individuals experiencing disrupted sleep due to the sheer number of products and devices they use overnight. The trend also raises questions about whether these routines are more for the sake of social media likes than for actual beauty benefits.
The effectiveness of mouth tape and chin straps in enhancing beauty or improving sleep quality is highly debatable, with little scientific evidence to support their benefits. In fact, using mouth tape can be harmful in some cases, particularly for those with respiratory issues or those who might inadvertently block their airways. Additionally, many face masks are not designed to stay on the skin overnight, and leaving them on for extended periods can be counterproductive. Instead of providing deep hydration, these masks can actually dry out the skin as they lose moisture over time, defeating the purpose of their use and potentially causing irritation.
@alexisreneexo_ the results…… absolutely not, no thank you. #morningshed ♬ original sound – alexis reneé
Despite the mixed reviews, the morning shed continues to grow in popularity. The appeal of waking up looking more polished and refreshed is hard to resist, and for many, the elaborate routine has become a comforting ritual. However, it’s important to note that the effectiveness of some of these products is still up for debate, and the trend might be more about the performance aspect than real results.
The morning shed trend highlights the extremes people are willing to embrace in the pursuit of beauty. It’s a striking example of the current obsession with achieving the ideal morning glow, even if it involves layering on countless products the night before. This trend embodies a maximalist approach to consumerism, where more is better, and beauty is pursued through an expanding array of tools and treatments.
and end of day it’s about us buying more of this and we don’t even realise