Clinique is giving their beloved lotion a major makeover in 2013. 45 years old and still one of theinr top selling products, Clinique’s Dramatically Different Moisturizing Lotion has been retooled and given a new lease on life.
“One of the reasons that we actually wanted to change the product is that the world changed,” Lynne Greene, an Estee Lauder group president, told WWD, adding, “The world has changed and how does this product meet the new world? Skin gets dehydrated faster today in this world because of the pollution and [other] factors. We needed to put more hydration into the product.”
The new DDML was put through 100 formula tests over more than six years. WWD reports that there was a 50 percent rise in hydration and 54 percent improvement in moisture barrier. “The moisturization was amped up by adding contemporary ingredients like hyaluronic acid, glycerin and urea. The moisture barrier, which prevents hydration from escaping, was strengthened by adding sunflower seed cake, barley extract and cucumber extract.”
Source: WWD
