French beauty brand L’Oréal Paris named media icon, successful entrepreneur, and model Kendall Jenner as their newest brand ambassador. Jenner is set to debut her inaugural campaign, this September, as the face of L’Oréal Paris’ longwear lipstick from the Infallible line. The franchise carries the tagline “I’m not infallible, but my makeup is,” which perfectly aligns with Jenner’s personal ethos, according to L’Oréal Paris global brand president Viguier-Hovasse.
Ever since i was little i can remember L’Oréal being a part of my life and routine. which makes this moment extra special for me. I’m excited and honored to be joining L’Oréal Paris family and to stand along with so many inspiring women. I’m worth it, as are you – Kendall Jenner
L’Oréal Paris is honoured to announce our partnership with one of the most powerful women in the world. It’s a new high in our mission to empower every woman, everywhere. At any other time, Kendall Jenner might have been as successful as she is now, but her worth and her choices and her image might have been defined or even controlled by others. But nobody defines Kendall Jenner but Kendall Jenner. She is the embodiment of everything Gen-Z stands for. – Delphine Viguier-Hovasse, L’Oréal Paris global brand president
