Luxury skincare brand 111Skin has secured a significant minority investment from SKKY Partners, the private equity firm co-founded by Kim Kardashian and Jay Sammons. As reported by The Business of Fashion, this marks SKKY Partners’ first major investment in a beauty business, signaling their growing interest in the sector.
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Founded in 2012 by Dr. Yannis Alexandrides and his wife Eva, 111Skin is named after the address of Alexandrides’ Harley Street clinic in London. Known for its science-driven luxury products, including the Black Diamond skincare line and the popular Repair Serum, the brand is a favorite among celebrities and offers its products in luxury spas, hotels, and retailers like Nordstrom.
This investment aims to expand 111Skin’s direct-to-consumer operations and strengthen its presence in Asia and North America, its largest market. Dr. Alexandrides noted plans to increase sales staff and deepen relationships with U.S. retailers, while also tapping into growth opportunities in China and Thailand.
SKKY Partners managing director David Brisske highlighted the brand’s loyal customer base and its reputation for blending medical science with premium skincare as key factors in the decision to invest.
With global recognition and strategic support from SKKY Partners, 111Skin is poised to elevate its international footprint while continuing its commitment to innovation in luxury skincare.
