Tower 28 has introduced a new holiday-ready twist on their bestselling lip gloss with the launch of the “Iced XOXO” Lip Jelly. Known for its non-sticky, nourishing formula, this limited-edition gloss enhances their popular XOXO sheer pink shade with a touch of gold shimmer, adding a festive sparkle to its high-shine finish. As a brand that values both beauty and comfort, Tower 28’s latest release promises a hydrating experience in a holiday-appropriate gloss that’s as versatile as it is eye-catching.
The Iced XOXO Lip Jelly is crafted with a non-sticky, lightweight texture that feels like a jelly, making it ideal for those who want shine without the traditional gloss drawbacks. Unlike many glosses that rely on heavy, sticky formulas, Tower 28’s Lip Jelly glides on effortlessly and remains comfortable throughout the day.
Designed with lip health in mind, the Iced XOXO formula includes a unique blend of five nourishing oils. These oils condition the lips, providing hydration and protection rather than simply coating them. The lip gloss has a light beachy coconut flavor, adding a touch of nostalgia. As with all Tower 28 products, the Iced XOXO Lip Jelly is vegan and cruelty-free, aligning with the brand’s commitment to ethical beauty.
Tower 28 also prioritizes sustainability, using packaging made from 50% post-consumer recycled plastic as part of their Earth Sensitive Pledge. This initiative reflects the brand’s dedication to eco-friendly practices, giving consumers an option that aligns with their environmental values. The gloss comes in a clear tube that allows the shimmering pink hue to stand out, adding an aesthetic element that’s both stylish and sustainable.
With the Iced XOXO Lip Jelly, Tower 28 brings a limited-edition product that captures holiday cheer in a sleek, sustainable package. Its high-shine, shimmer-infused finish makes it a versatile addition to any makeup routine, perfect for adding a festive touch to both casual and glam looks. As the holiday season approaches, the Iced XOXO Lip Jelly is positioned to be a go-to choice for anyone seeking a touch of sparkle with lasting hydration.
