After months of teasing and a steady stream of cryptic Instagram hints, SZA has officially stepped into the beauty arena. The Grammy-winning singer-songwriter introduced her debut collection under the name Not Beauty, a brand she describes not as a commercial entry into the beauty market, but as a personal solution to a long-standing problem. Designed around the artist’s own preferences and lip routines, the line debuts with three vegan, cruelty-free glosses: Strawberry Jelly, In the Flesh, and Quartz.
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The launch arrives just ahead of her Grand National tour, with products set to be sold at exclusive pop-up shops along the tour route, starting April 19 in Minneapolis and concluding June 18 in Washington, D.C. Fans without tickets need not worry, these pop-ups are open to the general public, making the glosses accessible to anyone curious about SZA’s approach to lip care. Each gloss retails for $23 and comes in wood-patterned packaging, a subtle nod to the brand’s nature-inspired identity.
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The gloss formula prioritizes performance. Designed to last as long as a concert or a long night out, each gloss is engineered to resist trans-epidermal water loss while keeping lips looking plump and feeling hydrated. The products are also formulated to be non-sticky, an essential detail for anyone who’s ever dealt with the usual downsides of a high-shine finish.
SZA’s relationship with makeup has long fascinated fans, with her lip combinations drawing particular attention on red carpets and social media. One notable moment was her appearance at the Billboard Power 100 event in February, where she hinted she was wearing her own unreleased products. Now, Not Beauty brings that layered, personal touch to a wider audience. The current glosses are just the beginning; future expansions will include lip stains, liners, and creams, each one reportedly inspired by her now-signature lip looks.
What separates Not Beauty from typical celebrity beauty ventures is its tone. Rather than presenting the line as a polished brand extension, SZA treats it like an offering, something that worked for her, shared with the hope that it works for others too. “I don’t know much about much,” she admitted, “but I know a lot about lips.”
