
SHEGLAM is dialing up the glow with the release of its new Buttery Bliss Blush Stick, a pocket-sized powerhouse designed to deliver hydration, buildable pigment, and a luminous finish. Described as “smoother than smooth,” the product is crafted to blend seamlessly into the skin, giving cheeks a natural flush with a dewy, skin-like texture. Retailing at just $5.99, this collection proves that performance doesn’t have to come at a high price.
MAKEUP
The formula, developed for on-the-go wear, glides on effortlessly and layers easily, allowing users to control their level of color payoff. Whether you’re after a sheer daytime wash or a bolder evening flush, the Buttery Bliss stick adapts without streaking or settling into texture. Designed with convenience in mind, the stick format makes it easy to swipe, blend, and go, no brushes or mirrors required.
View this post on Instagram
Available in seven versatile shades, the lineup covers a broad spectrum of tones and moods. From Guava Juice, a cool baby pink, to Cherry Pick, a bright cherry red, there’s a match for every skin tone and aesthetic. Other shades include Love Cake, a vibrant medium pink; Painted Peony, a pink mauve; Hush Hush, a muted nude pink; Rose Ritual, a medium rosy hue; and Mulled Wine, a rich terracotta.

Three of the shades, Love Cake, Hush Hush, and Rose Ritual, are fan favorites brought over from SHEGLAM’s previous collections, now reimagined in the new Buttery Bliss formula. Their inclusion gives longtime fans a sense of familiarity, while the newly introduced colors round out the offering with fresh energy. Each shade is designed to enhance the skin’s natural warmth, offering a radiant flush that mimics the look of healthy, hydrated skin.

The brand has positioned the blush stick as a key component of a “glass skin” routine, tying into the wider trend of luminous, minimal makeup looks that prioritize skin health and glow over heavy coverage.
View this post on Instagram
Now available exclusively online, the Buttery Bliss Blush Sticks combine affordability, performance, and fun in one sleek product. With the clean application, vibrant shades, and a finish that mimics second skin, SHEGLAM’s latest launch invites makeup lovers to “get cheeky” and embrace the glow.