Ariana Grande’s r.e.m. beauty is venturing into the magical world of Wicked with a new product line inspired by the highly anticipated film. As fans prepare for Grande’s debut as Glinda, her makeup brand is gearing up for a collection that captures the sparkle and enchantment of the movie. In a teaser video shared on social media, the brand offered a sneak peek of several items, including lip products and other makeup essentials, all presented in dazzling Wicked-themed packaging.
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While the launch date remains a mystery, the video teased that the collection is “coming soon,” building excitement among fans. Early glimpses suggest a range of products, from liquid highlighters to shimmery lip glosses, all in shades that nod to the musical’s iconic color palette. Expect plenty of vibrant emerald greens and Glinda’s signature pinks, reflecting the film’s fantastical aesthetic while staying true to Grande’s own glamorous style.
The release is well-timed, as the first Wicked movie is set to premiere on November 22, 2024. With a new trailer recently dropped, anticipation is mounting for the two-part adaptation of the beloved Broadway musical. Despite swirling rumors about the second film’s production, the first installment is on track, and Ariana’s role as Glinda has fans eagerly awaiting both the movie and the accompanying makeup collection.
At 31, Ariana Grande continues to blur the lines between her work in beauty and entertainment. Her role as Glinda—charming, sparkling, and stylish—naturally extends into her r.e.m. beauty brand. The upcoming collection channels the same energy, merging her character’s whimsical elegance with her brand’s trendsetting approach. From what we’ve seen, the collection is set to deliver both on fun and quality, making it a must-have for beauty enthusiasts and Wicked fans alike.
The Instagram teaser video doesn’t just highlight the makeup but also ties it to the film through cinematic clips of Grande as Glinda. The packaging, featuring a mix of the brand’s sleek, futuristic designs with sparkling Wicked-inspired accents, adds a fresh, magical twist. It’s a perfect blend of Ariana’s signature aesthetic and the iconic visual elements of Wicked.
With the film’s release just around the corner and a promise of sparkly makeup to match, the r.e.m. beauty x Wicked collaboration is shaping up to be a success.
