Ariana Grande’s r.e.m. beauty expands its eye category with the launch of Starlet, a new line of liquid eyeshadows arriving April 3 on the brand’s official website. Designed to perform with both comfort and longevity, the shadows feature a clean formula enhanced by vitamin E, offering antioxidant care and a crease-resistant finish that holds up throughout the day.
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Starlet introduces twelve new shades in two finishes, eight shimmers and four mattes, crafted to deliver color payoff without heaviness. The collection prioritizes versatility and feel, aiming to deliver soft texture with strong visual impact. Each formula spreads easily across the lid, dries down quickly, and resists creasing for a look that stays in place without drying out the skin.
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The shimmer shades include Comet, Nebulous, Lab Coat, Horoscope, Glitch, Fembot, Muse, and Siren. These tones carry multi-dimensional effects that reflect light from different angles, adding a subtle glow or a more intense sparkle depending on the application. From icy silvers to futuristic mauves and pink-toned metallics, the shimmer range offers buildable color that suits both quick application and layered looks.
Alongside the luminous finish, the brand introduces four matte shades that bring balance to the lineup. NVM, ILY, TY, and BRB lean into soft neutrals and muted tones, designed to blend easily while maintaining definition. These colors provide smooth coverage that anchors more dramatic looks or stands on its own for a minimal approach.
The brand keeps texture at the center of this release. The Starlet formula avoids heaviness while still delivering coverage. With vitamin E added to the mix, the formula gives the eyelids a dose of antioxidant support, helping to care for delicate skin while providing pigment that wears well throughout the day.
The visual identity of Starlet matches r.e.m. beauty’s ongoing theme: futuristic, polished, and rooted in ease of use. The Starlet liquid eyeshadows release April 3 exclusively on rembeauty.com.
