Milk Makeup is expanding its beloved Cooling Water Jelly Tints collection with the launch of two new shades, perfect for Summer 2025. This innovative bouncy jelly stain is known for its cooling effect and delivers a vibrant, lightweight wash of color for both lips and cheeks. With these new shades, the collection now offers even […] More
The Kissu Lip Mask in the limited-edition Kiku shade by Tatcha is an essential for anyone seeking plump, hydrated, and soft lips. Inspired by the Japanese chrysanthemum (kiku), a symbol of longevity, this tinted restorative lip mask suits all skin types. It infuses lips with essential moisture, leaving them with a glossy finish and boosting […] More
Summer Fridays has launched two exciting new skincare sets: the Bronzing Drops Set and the Illuminating Drops Set, both priced at $68. Each set includes the popular ShadeDrops SPF 30 Mineral Milk Sunscreen and an exclusive vegan leather pouch. The Bronzing Drops Set features a limited-edition serum designed to give skin a sun-kissed glow, while […] More
Ariana Grande’s r.e.m. beauty is venturing into the magical world of Wicked with a new product line inspired by the highly anticipated film. As fans prepare for Grande’s debut as Glinda, her makeup brand is gearing up for a collection that captures the sparkle and enchantment of the movie. In a teaser video shared on […] More
Makeup artist Isamaya Ffrench, known for her striking and avant-garde aesthetic, is venturing into the world of false lashes with her latest collaboration. Partnering with LASHIFY, Ffrench introduces two dramatic new lash styles: the EDGE and the EDGE X. This collaboration brings her surrealist vision to life, moving away from subtlety and embracing the transformative […] More
Charlotte Tilbury, celebrated for her transformative makeup products, has launched her latest innovation: the Exagger-Eyes Volume Mascara. Promising to deliver the iconic lashes associated with supermodels and stars, Tilbury’s new mascara brings exaggerated volume, drama, and lift to all lash types. For the campaign, Tilbury has enlisted the legendary Kate Moss, adding her iconic beauty […] More
Makeup artist Mario Dedivanovic, known for his iconic Soft Glam looks, is expanding his brand, Makeup by Mario, with the launch of the Surrealskin Setting Collection. This innovative trio of products, including the Surrealskin Soft Blur Setting Powder, Surrealskin Soft Setting Spray, and Master Pro Puff, promises to elevate makeup routines by providing a flawless, […] More
Gucci has ventured into new territory with its latest beauty innovation: the Glow Powder Gel Highlighter. This product marks the luxury brand’s first foray into powder-gel highlighters, crafted to bring a radiant, light-reflecting glow to the skin. At the heart of this new product is Gucci’s Glow Light-Capturing Technology. This advanced formula infuses the highlighter with […] More
Hera, the contemporary Seoul beauty brand, has launched its latest global campaign featuring K-pop star and global ambassador Jennie Kim, also known as Jennie of BLACKPINK. The campaign, titled ‘More You, Effortlessly,’ reflects Hera’s core beauty philosophy—creating a sophisticated, personal makeup look with minimal effort. This philosophy aligns perfectly with the brand’s image. Прикажи […] More
Patrick Ta Beauty is set to revolutionize the foundation game with the launch of its first-ever liquid foundation, the Major Skin Hydra-Luxe Luminous Skin Perfecting Foundation. This new product is designed to provide a flawless, luminous complexion, combining skincare and makeup in one luxurious formula. Launching on August 26th on the Sephora app, this foundation […] More
Dolly Parton, the legendary country music icon, is expanding her brand into the beauty industry with the launch of her new cosmetics line, “Dolly Beauty.” The announcement came via Instagram, where Parton shared a glamorous image of herself wearing a gold-embroidered top, seated in a director’s chair with her name on it, and holding a […] More
Today marks the highly anticipated release of Kylie Jenner’s newest beauty product: the Lip & Cheek Blush Tint. This versatile fluid blush is designed to bring a vibrant pop of color to both your cheeks and lips, making it an essential addition to any makeup routine. With a formula that promises a second-skin finish and […] More
