Beauty label NARS launched its Satin Lip Pencil Collection in March 2013. We wrote about it earlier. You can take a look at it here.
Now NARS released an interactive film to help you pick the right shade for you, asks you to "pencil in a new persona" and also let's you click and buy afterwards
Directed by illustrator and film maker Quentin Jones , starring two leading characters, New York based musician Sarah Ruba and Paris based stylist Catherine Buba You can take a look at it here