In a tribute to three decades of beauty and innovation, NARS introduces the Explicit lipstick collection, celebrating 30 years of unapologetic beauty. Since François Nars launched his eponymous brand with a humble 12-shade lipstick line at Barneys New York in 1994, NARS has grown into a powerhouse of seductive and sophisticated beauty.
MAKEUP
The new Explicit collection is a modern homage to the brand’s roots, featuring 36 stunning shades that range from elegant nudes to bold neons. Reflecting the brand’s commitment to innovation, the collection boasts a smudge-resistant formula and refillable packaging, blending sustainability with luxury. The Explicit line is about character, confidence, and the daring spirit that NARS has embodied for 30 years.
To mark this significant milestone, NARS has enlisted three dynamic ambassadors who embody the brand’s ethos of confidence and self-expression: Ciara, Camila Morrone, and Pom Klementieff. Each of these women brings a unique aspect of the NARS identity to life.
Ciara, the chart-topping singer, represents the power of makeup as a tool for bold self-expression.
Camila Morrone, known for her role in “Daisy Jones & The Six,” symbolizes the mystery and seduction that NARS captures in its products.
Pom Klementieff, the “Mission Impossible” star, epitomizes the brand’s polished yet punk aesthetic, showcasing its ability to balance sophistication with edge.
The Explicit collection is a celebration of authentic self-expression, with shades named Dirty Talk, On Top, and Bite Me that are as seductive as they are sophisticated. This collection pays tribute to the original 12 shades that launched the brand, while also paving the way for a new era of NARS beauty.
As NARS steps into its fourth decade, François Nars reflects on the journey: “Here’s to thirty years of character-building color, and the Explicit content that’s still to come.” The Explicit collection honors the past but also sets the stage for the future, promising continued innovation and bold beauty statements.
The Limited-Edition Explicit collection is now available, inviting beauty enthusiasts to experience the fusion of sustainability and luxury that defines NARS. Visit www.narscosmetics.com to explore the full range of shades and join in celebrating 30 years of NARS.
