Milk Makeup is expanding its beloved Cooling Water Jelly Tints collection with the launch of two new shades, perfect for Summer 2025. This innovative bouncy jelly stain is known for its cooling effect and delivers a vibrant, lightweight wash of color for both lips and cheeks. With these new shades, the collection now offers even more ways to get that fresh, dewy look.
Starting September 26, meet the new shades: ‘Fizz’ and ‘Fresh.’ Fizz is a soft peach tone that adds a gentle warmth to the skin, while Fresh, a warm baby pink, gives that subtle pop of color for a fresh-faced, effortless vibe. With these additions, the Cooling Water Jelly Tints collection now features six shades, ensuring a versatile range to complement all skin tones and styles.
Formulated with 90% natural ingredients, the Cooling Water Jelly Tint is vegan, cruelty-free, and non-comedogenic—making it perfect for sensitive skin. Aloe soothes and refreshes, while seawater hydrates and cools, offering skin-loving benefits in every swipe. It’s not just makeup; it’s a little skincare treat too.
Milk Makeup’s signature jelly-like texture makes application a breeze. Just bounce the tint onto your lips and cheeks and blend with your fingertips for an instant watercolor effect that stays put all day. Whether you’re going for a natural look or something more bold, these buildable tints give you full control.
To use, twist up the stick and bounce it directly onto lips or cheeks, blending quickly before it sets. The fast-drying formula makes it easy to get that perfect flush in seconds. And when it’s time to remove, a little Hydro Ungrip Cleansing Water or Balm will do the trick.
Milk Makeup continues to merge beauty with skincare in a way that feels effortless and fun. The new Cooling Water Jelly Tint shades, Fizz and Fresh, are just the latest in their line of multi-functional, clean beauty products designed to keep you looking fresh and feeling cool.
