Pat McGrath Labs has presented its latest cosmetic innovation, the Dramatique Mega Lip Pencil. This new product combines the functionality of both a lip pencil and lipstick, featuring a precise tip with a creamy texture. Priced at $29, it promises the rich performance of lipstick with the convenience of a larger pen format. Set to debut on the brand’s website on May 31 and in selected retailers such as Sephora starting June 7, it has already been discreetly tested on celebrity clients. At the recent 2024 Met Gala, McGrath used it to enhance the looks of stars like Naomi Campbell, Gwendoline Christie, and Tyla.
The newly released lip pencil is available in a palette of 12 vibrant, deeply saturated shades, offering exceptional blendability. McGrath’s aim with these colors is to cater to both traditional preferences and those seeking more vivid, unconventional hues. This range allows users ample scope to experiment and personalize their makeup looks. McGrath humorously noted during the product reveal that one does not need to be an expert like Leonardo da Vinci to achieve great results with these pencils, emphasizing their ease of use.
This launch introduces a new product, but also reflects McGrath’s continuous influence on the beauty industry, showcasing her ability to merge professional artistry with practical, consumer-friendly products. The dual-purpose of the Mega Lip Pencil facilitates both detailed lining and full coverage, making it a versatile addition to any makeup bag.
The introduction of the Dramatique Mega Lip Pencil is indicative of Pat’s vision to revolutionize everyday makeup routines with professional-grade products that are accessible to all. With its broad range of colors and multifunctional design, this product is poised to become a staple.
View the shade range in the Gallery:
