Valentino Beauty introduces PUFFER GLOSS, a new hydrating lip plumper gloss designed to deliver long-lasting shine and visibly fuller lips. Infused with the exclusive Valentino Puffer Complex™, the gloss offers a high-shine, non-sticky finish while enhancing lip texture with every use. Positioned as both a beauty essential and a skincare-forward formula, PUFFER GLOSS combines luxury aesthetics with proven hydration benefits, aiming to create a visibly juicier lip look throughout the day.
LIPS
The formula includes powerhouse ingredients such as hyaluronic acid, vitamin E, and ceramides to lock in moisture, soften the skin, and deliver comfort for sensitive lips. Clinical results reinforce its performance: after 14 days of use, 92% of participants with sensitive lips found it suitable for daily wear, while 90% agreed their lips felt smoother and softer. The gloss is designed to not only add shine, but to improve the lips’ overall condition with continued use.
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PUFFER GLOSS is available in six shades, ranging from subtle nude tones to bold, shimmer-infused hues. These include holographic clear (00R Dazzling Mermaid), soft nude (103R Don’t Be So Nude), and pink-forward options like 302R Extra Pink and 300R In My Glowing Era. Each shade is formulated to enhance natural lip color with varying levels of shimmer and high-gloss finish, offering something for minimalist looks or statement lips alike.
Visually, PUFFER GLOSS stands out through its striking packaging. Encased in a sleek tube with Valentino’s signature pink, the gloss reveals its vibrant shades through a transparent base. The compact size and precise applicator make it ideal for everyday use and on-the-go touch-ups. The luxurious packaging matches the formula’s ambition: to deliver a sensory lip experience that balances beauty and comfort.
Application is versatile, PUFFER GLOSS can be worn alone for a natural, glossy finish or layered over lipstick to add volume and dimension. Its lightweight texture and smooth glide make it an easy addition to any routine, and its hydrating properties help maintain softness even in dry or harsh weather conditions.
