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Kim Kardashian Launches Silk Matte Lip Color with New Red Hair

The new lipstick promises a buttery texture and a soft matte finish

Courtesy of SKKN

Kim Kardashian recently unveiled her new Silk Matte Lip Color under the SKKN by Kim brand, sharing the exciting news on Instagram alongside her new red hair featured in the ad campaign. This launch adds another shade to Kardashian’s impressive repertoire of hair colors, each reflecting her ever-evolving style. In the promotional photos, her waist-length locks  complement her radiant golden glow and freckles, enhancing the overall aesthetic of the campaign.

@skknIntroducing Silk Matte Lip Color 🎀 An airy-light, cream lipstick that transforms from a unique buttery texture into a blurred, natural silk matte finish. Dropping October 29th at 9AM PT. Preview now at SKKNBYKIM.com. Kim wears Silk Matte Lip Color in NUDE 03 + Lip Liner in NUDE 10.♬ original sound – SKKN BY KIM

The Silk Matte Lip Color is described as an airy-light cream that transforms from a buttery texture to a blurred, natural silk matte finish. This innovative approach provides a second-skin feel, designed to leave lips looking smooth and hydrated throughout the day. The unique formula promises aesthetic appeal alongside functional benefits, making it a versatile addition to any makeup routine.

Courtesy of SKKN
Courtesy of SKKN

Enriched with a blend of waxes and oils, the lipstick is emollient-rich, silky, and non-drying. This ensures that the product glides on smoothly, blurring the appearance of fine lines while providing all-day hydration. The lightweight, creamy texture adds to the comfort factor, allowing wearers to enjoy a soft finish without the heaviness often associated with traditional matte lipsticks. The lipstick dries quickly, leaving behind a soft-focus effect that enhances the lips’ natural beauty.

Courtesy of SKKN

The Silk Matte Lip Color collection is available in ten classic nude shades, catering to various skin tones and preferences. The range includes options like Nude 01 (Fair Beige Nude) and Nude 10 (Deep Mahogany Nude), allowing users to find their perfect match. Priced at $29 each, these lip colors are positioned as an accessible luxury, appealing to Kardashian’s extensive fan base and makeup enthusiasts.

With a keen understanding of consumer desires, Kim has crafted a product that not only enhances lip color but also promotes skin health, setting a new standard in the makeup market. The strategic launch and her personal involvement in the campaign further highlight her dedication to the brand and its values.

Courtesy of SKKN
Courtesy of SKKN

Kim Kardashian’s Silk Matte Lip Color encapsulates a blend of luxurious formulation and trendy aesthetic. As she showcases her new red hair alongside this product, the campaign embodies the spirit of transformation that Kardashian is known for.

Written by Anastasija Pavic

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