Charlotte Tilbury has tapped Kim Cattrall as the star of its new Pillow Talk Beauty Soulmates campaign, an empowering celebration of beauty, confidence, and self-love. At 68, Cattrall is perhaps the ideal ambassador, embodying a graceful sense of self-assurance built over decades of embracing personal authenticity. Renowned for her iconic portrayal of Samantha Jones in Sex and the City, Cattrall’s characters, and indeed her own public persona have long inspired women to prioritize self-confidence, famously captured in Samantha’s unforgettable line, “I love you, but I love me more.”
MAKEUP
In the star-studded campaign, Cattrall embarks on a glamorous road trip that symbolizes rediscovery. Charlotte Tilbury herself steps into the campaign as “Pillow Talk Cupid,” playfully guiding the characters through their beauty transformations. The limited-edition collection features two standout products: the “Pillow Talk Beauty Soulmates” Face Palette, including setting powder, contour shades, and a romantic pink blush, alongside the “Pillow Talk Love Effect” Lipsticks, available in four smudge-proof shades promising ten hours of flawless wear.
Speaking about her participation, Cattrall emphasized “Getting to know more of who you are and how you express yourself is fundamental to your health and happiness”. Reflecting on her personal beauty philosophy, she added that age has allowed her to identify clearly what works and eliminate what doesn’t, resulting in a more relaxed, empowered sense of self.
This partnership highlights a growing trend among beauty brands turning to beloved Gen X figures to appeal authentically to older consumers, a demographic projected to drive US$150 billion in beauty spending over the next decade. Charlotte Tilbury’s choice of Cattrall aligns with similar industry moves, including Estée Lauder’s appointment of 59-year-old model Paulina Porizkova and L’Oréal Paris’s collaboration with actress Gillian Anderson.
Through the Pillow Talk Beauty Soulmates campaign, Charlotte Tilbury sends a clear message: beauty transcends age. As Cattrall powerfully advocates, prioritizing oneself and celebrating individuality is essential, and there’s beauty in genuinely knowing and loving oneself at every stage of life.
