Isamaya Ffrench is set to introduce a new chapter in her beauty brand with the launch of the Core Collection, a permanent range designed to redefine everyday makeup. Unlike her previous bold and experimental releases, this collection focuses on skincare-infused formulas, housed in sleek chrome packaging. The lineup includes a Sculpting Stick, Five Point Lift Highlighter, Liplacq Gloss, Hyaluro Lip Plumping Gloss, Colour Correcting Serum, a blush-and-highlighter duo, Lips Metal lip balm, and a Microbial Gel Primer. The launch signals a shift toward multifunctional, high-performance beauty products that prioritize both aesthetics and skin health.
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Ffrench has framed this collection as a reflection of the evolving beauty sphere, where consumers seek hybrid products that deliver skincare benefits alongside makeup performance. “The ‘Core Collection’ represents what the future of beauty means to me,” Ffrench said in a statement. She describes the range as an empowering set of tools for those looking to enhance their natural features without heavy coverage or invasive treatments. The products incorporate science-backed ingredients such as rosebay willowherb extract, Kazanlak rose complex, caffeine, and marine bioactives, all chosen for their ability to refine, hydrate, and protect the skin.
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Known for her avant-garde approach to packaging, Ffrench has taken a more refined direction with Core Collection. Gone are the provocative designs of past launches, this time, the focus is on medical-inspired, futuristic chrome components. The packaging references professional-grade skincare while maintaining an edge that aligns with Ffrench’s signature aesthetic. “I like to do the unexpected,” she noted, emphasizing that her goal was to create something that feels elevated yet practical for everyday use.
The collection arrives as Ffrench continues to expand her influence beyond makeup artistry. In 2024, she collaborated with Nike to design two Air Max Dn colorways, reimagining the sneaker with her distinctive vision. She has also worked with fashion heavyweights such as Thom Browne and Collina Strada, shaping runway beauty narratives that push creative boundaries. Her ability to merge artistry with commercial appeal has helped her build a strong following, and Core Collection is positioned as a natural extension of that ethos.
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Beyond its innovative formulas and thoughtful design, the launch also marks a significant expansion for Isamaya Beauty. The collection will be available through major retailers, including Sephora in the U.S. and Canada, Moda Operandi, Cult Beauty, and key European stores such as La Rinascente and Dover Street Parfum Market. Industry insiders estimate the brand’s projected global retail sales to reach $25 million in the next year, signaling a major step forward for Ffrench’s business.
With the Core Collection, Ffrench aims to redefine how makeup fits into daily routines, offering a streamlined, skincare-forward approach that aligns with modern beauty demands.
