Makeup artist Isamaya Ffrench, known for her striking and avant-garde aesthetic, is venturing into the world of false lashes with her latest collaboration. Partnering with LASHIFY, Ffrench introduces two dramatic new lash styles: the EDGE and the EDGE X. This collaboration brings her surrealist vision to life, moving away from subtlety and embracing the transformative potential of makeup. The lashes are crafted to reshape the eyes and create a bold, feline-inspired look.
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Ffrench, who has always been celebrated for her use of color and texture, applies that same creative energy to this collaboration. The EDGE lash mimics the effect of graphic winged eyeliner with its angled shape, while the EDGE X features darker fibers for an even more intense, upturned design. These lashes cater to those seeking a striking, cat-eye look without relying on traditional eyeliner techniques.
The lashes come in kits that include LASHIFY’s signature lash bond and sealer, as well as a custom-designed applicator wand by Ffrench. Staying true to her artistic nature, the wand doubles as a design object, reflecting Ffrench’s innovative approach to makeup. “I was introduced to Lashify a few years ago and loved the product,” Ffrench shared, highlighting her enthusiasm for the collaboration that started after meeting LASHIFY founder Sahara Lotti at a fashion show.
Both Ffrench and Lotti encourage users to explore different looks with the lashes. The EDGE and EDGE X can be worn individually on the upper or lower lash line, or layered for an ultra-dramatic effect. Mixing these lashes with other styles from LASHIFY’s collection offers limitless possibilities. “These lashes change your eye shape and mood,” Lotti said, emphasizing their versatile and impactful design.
The collaboration features two main product bundles. The Isamaya x Lashify Luxe Kit, priced at $200, includes the EDGE and EDGE X lashes, a limited-edition application wand, and the necessary bonding and sealing products. A smaller kit, priced at $145, includes the same items but features LASHIFY’s Petit Fuse Control Wand, offering a more compact application option. Both kits provide all the essentials for achieving a professional-quality lash look at home.
Ffrench’s partnership with LASHIFY is about more than just creating a product; it’s about delivering a unique experience. With a rising interest in high-quality lash treatments, this collaboration offers a solution that combines the ease of at-home application with the striking effect of professional lashes. As Ffrench describes, “These lashes make you look like a Bratz-style cartoon character,” encapsulating the playful yet edgy spirit that defines her approach to beauty.
