In a playful collaboration, Chipotle Mexican Grill and Wonderskin have unveiled ‘Lipotle,’ a limited-edition lip stain kit designed to make burrito lovers’ dreams come true. The kit, featuring Wonderskin’s signature peel-and-reveal technology, features a guac-proof lip stain in a custom green colorway, revealing a nude-pink hue underneath. Available in the U.S., U.K., and Canada starting July 30, the product exemplifies brands’ commitment to innovation.
The inspiration behind ‘Lipotle‘ is rooted in the growing popularity of mukbangs and the need for long-lasting beauty products that can withstand even the messiest of meals. Stephanie Perdue, Vice President of Brand Marketing at Chipotle, highlights the collaboration’s significance in blending Chipotle’s bold flavors with Wonderskin’s revolutionary beauty technology. By creating a smudge-proof lip stain that resonates with the vibrant essence of Chipotle, the partnership offers a product that is both functional and fun, catering to the needs of busy, on-the-go consumers.
Wonderskin’s innovative Wonder Blading Lip Stain technology has taken social media by storm, with one product sold every 15 seconds. The peelable green lip masque, inspired by Chipotle’s iconic guacamole, offers users a unique, interactive experience. Once the masque is applied and set, a quick spritz of the Wonder Blading Activator locks in the color, ensuring a smudge-free wear for up to 10 hours—perfect for enjoying Chipotle’s offerings without a care.
Beyond the novelty of the ‘Lipotle‘ lip stain, this collaboration underscores both companies’ shared values. Wonderskin’s commitment to cruelty-free and vegan products aligns with Chipotle’s mission to cultivate a better world through responsibly sourced food. Together, they are not only delivering a product but also reinforcing their dedication to ethical practices. The ‘Lipotle‘ kit is priced at $29 USD, $40 CAD, and £28, with free shipping available in the U.S., ensuring accessibility for their widespread fan base.
In conclusion, the ‘Lipotle‘ collaboration between Chipotle and Wonderskin is an example of innovative partnerships that bridge seemingly disparate industries. As consumers flock to grab their limited-edition kits, this collaboration serves as a reminder of the endless possibilities that arise when brands dare to dream beyond their traditional boundaries.
