Gucci Beauty expands its complexion range with the debut of Blush De Beauté, the House’s first powder blush designed for creative, everyday expression. Packaged in a refined Gucci Flora compact and scented with a delicate vintage floral accord, the new blush marries buildable pigment with skin-caring ingredients, and it’s available now. BLUSHES More than a […] More
A new force just landed in the beauty multiverse. GODMODE BEAUTY announces the launch of its debut Genesis Collection, a cosmic lineup of eye-catching pigments, alien-glow highlighters, and high-performance liners. Positioned somewhere between sci-fi fantasy and digital-era self-expression, the collection invites beauty lovers to unlock their inner avatar. MAKEUP Described as born from “a flicker […] More
For Fall 2025, Dior Beauty introduces the Miss Dior Collection, a spirited reinterpretation of archival inspiration shaped for the women of today, passionate, independent, and unapologetically expressive. With a sharp focus on character and color, the new collection unfolds through three mini capsules: Shocking Pink, Bold Black, and Wild Beige. MAKEUP Each one pulses with […] More
r.e.m. beauty expands its sci-fi-inspired universe with the launch of the Fembot Capsule Collection, a limited-edition drop centered around the brand’s most viral duochrome shade. Originally introduced as a pressed powder eyeshadow, Fembot now arrives in four new forms, each designed to catch the light and shift in tone depending on the wearer and environment. […] More
Looking picture-perfect on camera no longer requires layers of heavy makeup. Today’s beauty trend leans toward a fresh, glowing look that highlights natural features rather than masking them. The result is a timeless, effortless beauty that works for any setting and never goes out of style. In this feature, readers will find curated ideas for […] More
Cleopatra stands as the ultimate icon of glam, power, and presence. She ruled Egypt with intellect and charm, captivated emperors, and carried a style that would command every modern red carpet. She wore a crown alongside confidence, purpose, and authority. A beauty icon, political leader, and fashion force centuries before her time, Cleopatra reigned with […] More
Pat McGrath Labs has introduced its latest innovation with the launch of the Legendary Longwear Lip Liner, a pencil designed to resist smudging, transferring, and fading throughout the day. Known for delivering high-impact formulas with a luxury finish, the brand continues to expand its lip category with a product that’s already gaining traction on BeautyTok. […] More
Byredo expands its beauty offerings with a new line of Lip Care Balms, combining the brand’s sensorial approach to fragrance with a fresh take on tinted lip hydration. Known for its cult perfumes and minimalist packaging, Byredo enters the lip balm category with a product designed to feel as indulgent as its best-selling scents. The […] More
H&M Beauty is serving up a sugar rush this summer with its newest limited edition collaboration, this time with none other than Chupa Chups. Launching in July 2025, the playful capsule captures the fun and flavor of the iconic lollipop brand through a candy-colored lineup of lip care, body mist, and accessories designed to turn […] More
Charlotte Tilbury, the cult-favorite beauty brand synonymous with red carpet glamour and confidence, has just announced its first-ever sports partnership and it’s a showstopper. The iconic Dallas Cowboys Cheerleaders are joining forces with Charlotte Tilbury, marking a bold new chapter where beauty and athleticism collide. MAKEUP Both Charlotte Tilbury and the Dallas Cowboys Cheerleaders are […] More
Fara Homidi expands her minimalist beauty line with the launch of the Essential Bronzer Compact, a new collection of four powder-to-cream bronzers designed to enhance skin without excess. The campaign features model Paloma Elsesser, whose presence continues to shape conversations around beauty standards and representation. Known for its precise and selective approach to product development, […] More
In 2025, the beauty industry is evolving beyond aesthetics and performance. Today’s most exciting emerging brands aren’t just focused on pigment payoff or packaging, they’re rethinking what beauty means altogether. From fragrances that evoke emotion to skincare rooted in cultural traditions, these newcomers are pushing against convention while finding new ways to connect with consumers. […] More
