Dior expands the Dior Addict universe for 2026 with a coordinated release that pairs new Lip Glow Oils with a trio of fragrances. The launch brings together beauty, scent, and image under a single campaign led by Dior ambassadors Anya Taylor-Joy, Jisoo and Willow Smith. Shot by photographer Drew Vickers and accompanied by a film directed […] More
NOT BEAUTY confirms a holiday restock of its signature lip gloss, going live on December 24 at 10AM PST. The release arrives as part of a holiday campaign fronted by SZA, who announced the return directly to her audience. Framed with warmth and humor, the message responds to customer reviews and demand. LIPS The holiday […] More
The conversation around sun protection has expanded well beyond traditional sunscreen, with SPF lip balms now featured in nearly every skincare aisle. But are these products a medical necessity, or just another cosmetic fad? As research on sun exposure and skin cancer risk deepens, the question of lip-specific sun protection takes on new urgency, especially […] More
Beauty doesn’t need more noise in 2026. After years of accelerated trends, filtered perfection, and aesthetic overload, the industry reaches a point where subtraction feels more radical than addition. The question shifts from what’s new to what no longer makes sense. BEAUTY From overworked faces to routines built for performance rather than real life, these […] More
e.l.f. introduces the Halo Glow Silky Powder Highlighter as a powder formula created to give skin a glowy, glass-skin finish. Designed as a silky-soft highlighter, the product focuses on texture, finish, and wear, positioning itself as an accessible option for achieving luminosity without heaviness. The formula centers on finely milled micro-shimmer, which gives the powder […] More
MAC Cosmetics names K-pop artist Ella, also known as Ella Gross, as its new Global Ambassador, marking a strategic move toward a younger, cross-cultural voice within the brand. The South Korean-American singer, currently a member of the girl group MEOVV, enters a long-term partnership with the Estée Lauder Companies-owned beauty house. Her appointment places her […] More
NARS has named Kaia Gerber as the new Global Brand Ambassador, selecting the American model and actress to lead the upcoming Afterglow Lip Balm campaign. The appointment formalizes a relationship that has developed gradually and places Gerber at the center of a major product release scheduled for later this month. The campaign was photographed by François […] More
Mariah the Scientist steps in as the new face ambassador for Urban Decay as the brand introduces Tube Job Mascara and opens a new retail channel. The R&B singer fronts the launch campaign while the mascara debuts exclusively on TikTok Shop. The release marks the first time a brand from L’Oréal Luxe has launched a […] More
Tarte expands its blush lineup with the Macaron Blush & Glow Duo, a two-step color system designed to build customizable cheek color through a cream formula paired with a radiant powder. The product presents itself as a compact “treat,” with each component formulated for controlled application and flexible wear. BLUSHES The cream blush sets the […] More
Rare Beauty expands its Find Comfort collection with three new formulas for lips, body, and hair, along with a new scent Feel Seen. The release introduces a multitasking lip product, a mousse-to-oil hydrator, and a long-lasting fragrance mist, each created to support daily care through moisture-focused ingredients and fresh sensory profiles. The new scent anchors […] More
YSL Beauty prepares to introduce the All Hours Blur Cushion, a liquid cushion powder designed to create a smooth, lasting base with a cooling sensation on contact. The formula activates the moment it touches the skin, shifting from a watery liquid powder into a finish that feels fresh and controlled. YSL positions the product as […] More
Maybelline New York begins the holiday season with “Maybe This Christmas,” a new five-part microdrama led by Lacey Chabert and Dustin Milligan. The project embraces the rapid rise of microdramas and connects that trend to the familiar pull of seasonal storytelling. Across its short episodes, the series combines romance, humor, and a soft mystery while […] More
