Rita Ora, alongside Anna Lahey of Vida Glow, is making waves in the world of haircare with their latest venture, TYPEBEA. Fresh off the success of her recent Primark clothing collection launch, Ora is stepping into the realm of beauty with a clear mission: to address the hair challenges she and many others face. The brand is born out of Ora’s personal journey, where years of heat styling and damage took their toll. In her own words, she wanted to create “a solution to a beauty concern that I know myself and my community really battle with.”
Teaming up with Lahey, the duo believes there’s a profound connection between hair and self-confidence. They envision more than just a product line—it’s a way to redefine how people interact with their hair, regardless of its type. Whether straight, wavy, or curly, the brand is designed to cater to all hair types, offering clinically proven solutions for growth and health.
After three years in the making, TYPEBEA is poised for its official launch on April 18. Ora’s journey with hair is deeply personal, as she shares on Instagram, where she reveals her diverse hair experiences, from bleaching to extensions. Now, she’s excited to share her journey to healthier hair with the world through.
While the specifics of products are yet to be revealed, Ora and Lahey have teased elements of their journey on Instagram, showcasing a blend of retro aesthetics and minimalism. As anticipation mounts for the launch, fans eagerly await the tranformative potential of TYPEBEA.
