This year, Kérastase celebrates a remarkable milestone—its 60th anniversary. To mark this occasion, the brand has reinvented one of its most beloved and iconic products, the Elixir Ultime hair oil. Born in the 1960s during the height of the women’s liberation movement, Kérastase has always championed strength, individuality, and the empowerment of women. The brand’s philosophy is simple: when women feel confident and radiant, they are unstoppable.
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The Elixir Ultime has remained a beauty staple for over a decade, with its luxurious formula and elegant bottle design becoming synonymous with shine and glamour. To honor its iconic status, Kérastase has taken this opportunity to enhance the product further. The beloved Elixir Ultime now comes in a refillable, recycled-glass bottle. The French camellia oil, a key ingredient that has been central to the formula, continues to deliver extraordinary shine to any hairstyle. To top it off, the brand’s global ambassadors—Yang Mi, Emily Ratajkowski, Sydney Sweeney, and Ebonee Davis—have joined the celebration, adding a special touch by serenading Kérastase with a birthday rendition of “Happy Birthday.”
With consumers increasingly prioritizing sustainability, Kérastase has listened carefully, resulting in the new eco-conscious design of the Elixir Ultime bottle. Crafted from recycled glass, the refillable bottle is both durable and beautiful, designed to last for years on any vanity.
In addition to the product’s renovation, Kérastase introduces Sydney Sweeney as the new face of Elixir Ultime. The actress, known for her confidence, perfectly embodies the Kérastase ethos of empowered womanhood.
For Kérastase, the reimagined Elixir Ultime represents the culmination of 60 years of innovation, luxury, and dedication to women’s beauty. Kérastase’s dedication to empowering women while offering the highest standard of beauty products remains unwavering. The anniversary marks a moment of reflection on its rich past, a celebration of its present, and an exciting vision for the years to come.
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