Fenty Hair is making waves! Rihanna took the beauty world by storm with the announcement of her new hair care line. The multi-talented singer and beauty mogul shared the news on Instagram, delighting fans with a sneak peek into Fenty Hair through a visually striking campaign video. This latest addition to the Fenty Beauty family showcases Rihanna’s commitment to diversity and inclusivity, featuring a variety of hair types and textures, and revealing her own striking new blonde pixie cut.
HAIR
Rihanna, 36, has built a beauty empire known for its innovation and quality, and Fenty Hair promises to be no exception. Her Instagram post hinted at the exciting potential of this new venture, sparking anticipation among her followers. The video not only highlighted the diverse range of hair that Fenty Hair aims to serve but also underscored Rihanna’s personal connection to the project. Her message was clear: Fenty Hair is here to provide the ultimate hair care experience that everyone has been waiting for.
A Focus on Reparative Formulas
The superstar explained that Fenty Hair will prioritize reparative formulas designed to strengthen and repair all hair types. “You know how much switching my hair up matters to me,” Rihanna explained. “I’ve had almost every texture, color, and length, from weaves to braids to natural — so I am launching a flexible line of products for not only every hair want, but every single product is designed to strengthen and repair all types of hair, which is what we truly need! It’s time to play and get stronger by the style.”
Celebrating Hair Versatility
Rihanna’s hair has always been as dynamic and versatile as her career. Recently, she has showcased a range of styles that highlight her creativity and boldness. In a campaign for Fenty Beauty’s new HydraVizor Tinted Moisturizer, she rocked beachy, honey-colored waves with piece-y bangs that perfectly framed her face. During the launch event for Fenty’s Soft’lit Naturally Luminous Longwear Foundation in April, she stunned with sleek, straight blonde hair, paired with a dramatic side-part and a strapless pale yellow dress.
Her hair transformations didn’t stop there. Supporting her boyfriend A$AP Rocky at his A$AP Rocky X Puma pop-up shop in Miami, Rihanna turned heads with bubblegum pink hair. She completed the look with a black satin dress, a matching corset, and eye-catching accessories including a diamond “A” necklace and pink tennis shoes that matched her vibrant hair.
Launch Details
Fenty Hair is set to launch officially on Thursday, June 13, at FentyHair.com. For those eager to get their hands on the products early, there’s an exclusive early access period starting Monday, June 10, at 8 PM PST for those who sign up on the website.
Rihanna’s Fenty Hair line is poised to revolutionize hair care with its inclusive, high-quality products designed for every hair type. The anticipation is palpable as fans and beauty enthusiasts alike prepare to embrace the new era of Fenty Hair, promising healthier, stronger, and more beautiful hair for all.
