Dyson marked a major milestone by hosting its first official event in Belgrade, Serbia. The exclusive gathering celebrated the opening of the brand’s first local Demo Zone at Galerija Belgrade, where Dyson’s iconic hair styling tools and new OnTrac wireless headphones are now available. To commemorate the occasion, Dyson held a special event at Štab Gallery, where guests from across the region gathered to experience the brand’s latest innovations firsthand.
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Guests had the opportunity to explore Dyson ’s advanced beauty and audio technology in dedicated spaces designed to showcase product features and performance. Dyson Beauty Development Engineer Catherine Magowan highlighted how user feedback and ongoing investment in research and development led to innovations like the Airwrap, designed for personalized, multi-functional styling.
A highlight of the evening was the appearance of London-based hairstylist and Dyson Global Ambassador Larry King. On stage, King shared his go-to tips for effortless styling using Dyson technology before creating sleek, on-trend looks for model and influencer Mina Nedović, and later, for Danijela Dimitrovska. Speaking about her Dyson experience, Dimitrovska noted, “Because of the nature of my job, I always need quick, practical solutions. That’s exactly why I love Dyson products, they help me get perfect results without wasting time.”
During the event, our editor Anastasija Pavic sat down with Larry King for an exclusive interview to discuss his relationship with Dyson and his creative process and approach to modern hair styling. His insight into how tools like the Supersonic and Airwrap have changed professional and everyday hair routines added a personal depth to the evening’s focus on innovation.
What’s one hair tool you couldn’t live without?
My go-to tool is the Dyson Supersonic r, I use it every single day. It’s the one I rely on to blow-dry every look I create. Even if someone has really short hair, I’ll still use the Supersonic r. It just works. And I always pair it with mousse. Those two together are my essentials. They give great volume, and they work on absolutely everyone.
Did it change your perception on hair styling in general?
Completely. I think when Dyson entered the market, it changed things with tools that feature intelligent heat control. That’s the key, protecting the health of the hair. You’re only going to get the best results if the hair looks and feels healthy. Once it becomes dry or damaged, especially at the ends, it’s harder to achieve the looks you want. That’s when you start to see frizz and flyaways.
So for me, any tools or products that help maintain hair health are essential. This is especially true when working on shoots or fashion shows, where models have their hair styled constantly. Their hair goes through a lot products, heat, back-to-back looks, so it’s already under stress. That’s why it’s so important to use tools that deliver the style while also caring for the condition of the hair.
What innovations or trends do you foresee shaping the future of hair care?
I think Dyson always adapting and evolving. So watch this space. I think they’re always going to grow, always going to move. I think they’re always pushing the boundaries. They changed the game the moment they brought out the Supersonic. Hairdryers had always been clunky, heavy, and damaging, and suddenly, it was like, wow, what is this? This thing is amazing.
As far as hairstyles are concerned, I think we’ve seen a big return to bouncy blowouts, the 90s blow-dry, that glamorous look. And when it comes to cuts, bobs are back, even shorter ones, layered or pixie styles. These are all coming through. I see them a lot in London. Once people go up to jaw-length, they often think, maybe I’ll go even shorter, something like a grown-out crop. Long hair is still popular, but I’ve noticed a shift. Anything from shoulder-length up is becoming more of a statement again.
Is that kind of haircut more difficult to maintain for wavier hair types?
As long as it’s shoulder-length or shorter, it becomes about tailoring the haircut to the hair type. You just need the right hairdresser. If you’ve got curls, you might skip layers to keep the weight and shape it more at the front. so it holds the curls down. If your hair is finer or more loosely wavy, you might want to add layers for that more voluminous, 70s kind of look.
What inspired you to create your own products and what sets them apart in the market?
Our products are all about creating touchable hair. The way I do hair is very soft, natural, and easy to run your fingers through, and the products reflect that. They’re not heavy or sticky. They’re designed to work across different hair types and can be layered, so they always feel clean at the start.If you want to build the look, you can add more product and develop it. Because I do a lot of shoots and photographic work, I needed products that could adapt quickly between scenes, so switching styles on the spot was important.
I didn’t want anything that made you feel like you had to wash your hair out immediately after using it. These are products that people can get to grips with easily at home, they’re straightforward and really effective.If you’re after volume, they deliver volume, but they still leave the hair feeling clean, not weighed down or sticky. I actually just saw them being used with the Airwrap a minute ago, I was spraying them through the hair, and it worked beautifully.
You also style a wide range of high-profile clients. How do you approach working with celebrities?
I had a friend who asked me to do his hair on a few shoots, so that’s really how it all started. From there, things just began to build. I know it sounds a bit unusual, but when you become a session hairdresser, you usually have to start at the bottom, assisting and working your way up.I kind of skipped that step a bit because I already had some loyal friends who loved how I cut their hair. They started asking me to come on shoots with them. Then I got to know editors at magazines, and things spread by word of mouth. I think I built trust because I never overstepped, I always said yes, and I made sure to show up and deliver.
All of that played a role in where I am now. A lot of the people I work with are genuinely friends. They’ll text or call and ask if I can do their hair, like Tom Holland, for example. It’s very relaxed. They’ll pop into the salon and we just book them in casually for the following week.We’ve had so many people come through, Adele, Tom Holland, all the One Direction boys. But the key, and this is important for any young stylist, is treating everyone the same. Celebrities don’t want special treatment, they want to be seen and respected as people.
They come in, they pay, they don’t want anyone making a big deal or asking for favors. A lot of people jump on celebrities and immediately ask for things, but honestly, if you treat them normally, they’ll usually go the extra mile for you later. So I don’t ask for social media tags or anything like that, and more often than not, they end up doing it anyway. It’s all about respect and building real relationships.
Your salon follows the idea of a “social life for your hair”, where did that concept come from and how do you bring it to life for your clients?
I think Social Life for Your Hair came about because I used to go out a lot in London, socializing, meeting people, networking. Then I opened a salon, and many of the team members are actually my friends. I’ve worked with some of them across four different salons, so we’re all really close, they don’t really see me as the boss.
It feels more like a big group of longtime friends working together. That closeness creates a strong atmosphere in the salon. One thing we also did was design the space differently. We created individual rooms that were slightly smaller, inspired by old-school barbershops where people would hang out all day. Often, clients would come in and already know someone else in the room, maybe a friend, so instead of a one-on-one experience, it would turn into a group conversation. That’s really what Social Life for Your Hair is about: community, connection, and shared experience. All the staff are friends, and we joke around and enjoy ourselves in the salon. There’s a very relaxed feel to it, but at the same time, it still needs to feel high-end.
