Chanel ’s new No. 5 campaign, set for release in October, presents a cinematic twist with Hollywood stars Margot Robbie and Jacob Elordi as the leads. Directed by Luca Guadagnino, the short film See You at 5 follows the two actors as they navigate the anticipation of a missed rendezvous. Robbie, who has been an ambassador for Chanel since 2018, steps into the role of the face of No. 5, adding her name to a legacy of iconic women who have represented the fragrance, from Marilyn Monroe to Nicole Kidman.
Robbie expressed her excitement at joining the prestigious line of No. 5 ambassadors, noting the fragrance’s long-standing association with luxury and elegance. She has been deeply connected to Chanel over the years, but this campaign takes their relationship to a new level. “It’s amazing to be a part of something that is so legendary,” she remarked, reflecting on how her personal memories with the brand have grown since she became a Chanel ambassador.
The campaign brings together two of the brightest stars in Hollywood, capturing the sense of adventure that comes with missed connections. As the characters narrowly miss meeting up, the storyline takes an unexpected turn when Robbie’s character dives into the ocean, turning a potentially disappointing moment into an exciting one. The playful tone of the ad mirrors the lightness of the No. 5 fragrance itself.
Guadagnino, known for his artistic style in films like Call Me By Your Name, worked closely with Robbie to create a balance of romance and playfulness. Robbie praised his ability to create a cinematic atmosphere that feels sensual without being heavy. “He knows how to craft a scene that feels both intimate and grand, which was perfect for the mood we wanted,” she shared.
