The House of Creed, renowned for its mastery in fine perfumery, has unveiled its latest creation, ‘Fragaria.’ This new feminine fragrance encapsulates the vibrant and youthful essence of a British summer with its rich, fresh strawberry scent. Launching globally on January 14th, 2025, Fragaria represents Creed’s ongoing commitment to using natural, high-quality ingredients to craft luxurious and distinctive scents. With an olfactory profile that combines lush sweetness with understated elegance, Fragaria offers a sophisticated exploration through its aromas.
FRAGRANCES
Fragaria dazzles with its carefully selected top notes of bergamot, mandarin, and pink pepper, which introduce the fragrance with a vibrant burst of freshness. These lively citrus and spice tones transition into the heart of the perfume, which features a luscious blend of freshly-picked strawberries and a delicate violet accord. This middle note is the soul of Fragaria, celebrating the full-bodied, juicy essence of summer’s favorite fruit.
The scent settles into a warm, grounding base of vetiver and cedarwood, which anchors the lighter, fruitier notes with an earthy richness. This foundation ensures that Fragaria retains a refined complexity, making it both playful and elegant. The fragrance is a perfect balance of sweet and sophisticated, capturing the essence of summer in a bottle that evokes the season’s carefree and radiant spirit.
Ahead of its worldwide release, Creed has arranged exclusive pre-launch events at select Selfridges locations in London and Manchester during December 2024. These pop-ups not only offer the first opportunity to purchase Fragaria but also enhance the shopping experience with personalized gift wrapping services. Attendees can enjoy a festive atmosphere with complimentary champagne and strawberries and cream, mirroring the fragrance’s key notes.
The design of Fragaria’s bottle is as fun as the scent itself, featuring a striking pink hue with subtle glitter and elegant silver accents, encapsulating the flirty character of the fragrance. Priced at £260 for a 75ml bottle, it is positioned as a premium offering in the fragrance market. Available exclusively at Selfridges and Creed boutiques initially, Fragaria is not just a perfume but a celebration of summer’s fleeting charm, making it an ideal gift for the holidays or a luxurious addition to a perfume connoisseur’s collection.
