Billie Eilish introduces her latest fragrance, “Your Turn,” a bold addition to her growing scent portfolio that’s now available for purchase. Unlike her original fragrance, “Eilish,” “Your Turn” offers a playful yet edgy aroma, encapsulating bright notes of bergamot peel, cardamom, and ginger, which evolve into a luscious blend of peach skin, coconut water, and the rich, musky undertones of night-blooming jasmine. At its heart, the scent fuses smooth sandalwood with musk and a unique, upcycled warm amber note, creating a bold, spicy citrus fragrance that echoes Billie’s distinctive style.
FRAGRANCES
This new release marks a significant evolution for Eilish Fragrances, debuting a redesigned bottle that moves away from the brand’s traditional bust form. Billie emphasizes that each of her fragrance bottles is conceived as an independent work of art, reflecting her deep appreciation for aesthetically pleasing and meaningful design.
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“Your Turn” is an example of the brand’s commitment to sustainability and ethical production practices. The fragrance boasts elements like Sylvamber, a synthetic molecule noted for its woody, amber-like scent, and is vegan, paraben-free, cruelty-free, and composed entirely of clean ingredients. The packaging, too, is environmentally friendly, made with easily recyclable Envirofoil and produced using 100 percent renewable wind energy.
The fragrance opens with a vibrant mix of bergamot, spicy cardamom, and warm ginger, transitioning smoothly into a heart of peach, jasmine, and coconut water, and settling into a base of sandalwood, musk, and Sylvamber. This sophisticated blend ensures that “Your Turn” is not just a fragrance but an olfactory experience that invites wearers to explore their individuality with each application.
Developed in collaboration with Parlux Ltd., this launch is poised to propel Billie Eilish Fragrances into its next phase as a master brand in the beauty industry. “Your Turn” is described by Lori Singer, President of Parlux Ltd., as the result of a harmonious collaboration that perfectly captures Billie’s authenticity and creative vision.
“Your Turn” is available in various sizes and exclusively sold online, with availability at Ulta Beauty and select global retailers set for Spring 2025. This fragrance not only represents a new artistic direction for Billie Eilish but also offers fans and fragrance enthusiasts a unique and deeply personal scent to add to their collections.
