anatomé introduces its Wellbeing Parfums collection, reimagining fragrance as a tool for emotional and physical well-being. Moving beyond traditional perfume concepts, the collection blends botanical essences with aromachology—the science of scent’s impact on the brain—to support a balanced lifestyle. With each parfum, anatomé taps into the power of nature to offer more than just a pleasant scent, positioning well-being as the new luxury.
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Rooted in both science and tradition, the Wellbeing Parfums collection draws from years of research into essential oils and their benefits. Aromachology reveals how scent molecules interact with olfactory receptors, triggering emotional responses that influence mood and focus. anatomé leverages these insights to develop fragrances that promote mindfulness, clarity, and emotional grounding throughout the day.
Each parfum in the collection offers a specific benefit, from “Focus,” which sharpens concentration with notes of black pepper and petitgrain, to “Balance,” a grounding blend of eucalyptus, rose, and cedarwood. Other highlights include “Energy,” inspired by sportsmanship, with citrus and neroli to invigorate both mind and body, and “Expression,” which promotes mindfulness through sea salt, clove, and moss. These targeted blends cater to diverse needs, making scent a functional part of daily routines.
Founder Brendan Murdock emphasizes that the collection’s goal is to empower individuals by offering self-gratifying experiences through fragrance. “When you feel good, you’re much more seductive to the world around you,” says Murdock. This philosophy aligns with anatomé’s approach of combining style, wellness, and self-care into a seamless experience, enriching both body and mind.
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Available in multiple sizes, the collection encourages versatility. Customers can integrate the parfums into their lives by applying them to sensory points such as the neck, wrists, and chest. This practice, rooted in aromatherapy, enhances the fragrance’s effect, creating moments of stillness, focus, or renewal whenever needed.
Through this collection, anatomé transforms scent into an essential element of well-being, offering consumers a luxurious yet purposeful way to enhance their everyday lives.
