FRAGRANCES
The collaboration between agnès b. and Antoine de Pracomtal, President of Extend Beauty, has culminated in the creation of a new fragrance available in two concentrations: an eau de toilette and an eau de parfum. These scents are the brainchild of senior perfumer Isaac Sinclair, who has skillfully translated agnès b.’s olfactory inspirations and memories into the fragrances.
Antoine de Pracomtal expressed his enthusiasm about the collaboration, stating, “It is a great pride to welcome agnès b. into the Extend Beauty family. We have been working on this project for a long time to faithfully transcribe the entire universe of the house into perfumery.”
Scheduled for release in the autumn of 2025, this inaugural line of perfumes will be available through selective distribution by Extend Beauty and at agnès b. boutiques, both in France and internationally. This strategic launch plan aims to position the new fragrances within the luxury market, ensuring they reach the brand’s loyal clientele and attract new customers.
Founded on the principles of engaged, sustainable, and responsible fashion, agnès b. continues to uphold its commitment to preserving craftsmanship and promoting “made in France” products. These values are deeply ingrained in the brand’s identity and are reflected in its consistent dedication to quality and authenticity in all its collections.
Extend Beauty, a family-owned French SME established in 1992, specializes in envisioning and developing perfumes that resonate with the philosophies of each brand it partners with. From concept to production, Extend Beauty manages every aspect of creation, ensuring that the final products are distributed globally through an extensive network of over 80 countries. This partnership between agnès b. and Extend Beauty not only signifies a new chapter for both entities but also reinforces their shared vision of innovation and excellence in the luxury fragrance market.
