Salvatore Ferragamo will launch a new flanker to 2012’s Signorina – Signorina Eleganza. The new Signorina Eleganza, which is due to launch in February 2014, is a more grown up version of the original scent.
Signorina Eleganza was developed by perfumer Sophie Labbé, who also worked on the original Signorina. The fragrance opens on grapefruit and pear, moving into a floral heart of golden osmanthus and almond powder. Finally, the dry down reveals patchouli and white leather.
“Signorina Eleganza is a more sophisticated, elegant and luxurious interpretation of the original. We played with gold and nude shades to tell a different story.”
The fragrance will be housed in the signature Signorina flacon, although the iconic pink bow will be coloured nude beige while the Eleganza logo will be embossed in gold.
The face of the fragrance will be Polish supermodel Anja Rubik, who replaces Italian model Bianca Balti as the face of the campaign. Signorina Eleganza will be priced from €56/30ml.
