Burberry launches Burberry Brit Rhythm for Women with a campaign featuringb British model and actress Suki Waterhouse features in the campaign alongside British musician George Barnett of These New Puritans. Brit Rhythm for Women is the feminine counterpart to the Brit Rhythm for Men.
Brit Rhythm for women is the brand’s first female fragrance since taking its beauty business in house in April 2013. It follows the digitally led launch of Brit Rhythm for men in September 2013, further supporting and celebrating the world of Burberry Brit.
The fragrance
Brit Rhythm for Women combines powerful femininity with a rock and roll edge, bringing together classic and unexpected notes in a new powdery floral fragrance. A rush of British lavender, an intoxicating orange blossom heart and a deep vetiver baseline, the smoked pink juice is feminine and effortlessly sensual. The iconic glass bottle with contrasting textures, mirrors the unexpected combination of the scent notes.
- English lavender, pink pepper, neroli
- orris absolute, blackberry leaf, orange blossom, molecule Petalia
- vetiver, musk, vibrant woody notes
Music is at the heart of Burberry activity globally, from shows, events and soundtracks to the brand’s music platform devoted to emerging talent, Burberry Acoustic. The Brit Rhythm fragrances build on the anticipation, energy and adrenaline of live music performances and connect physical and digital audiences globally.
Burberry Brit Rhythm for Women is available in 30, 50 and 90 ml Eau de Toilette.
CELEBRATING FRAGRANCE, FASHION AND MAKE-UP
Following the opening of The Burberry Beauty Box in December 2013, the campaign, launching globally on 28 January, continues to demonstrate the brand’s unique relationship between fashion, beauty and digital worlds. Inspired by the fragrance, a dedicated make-up look has been created by Burberry Make-up Artistic Consultant Wendy Rowe, under the creative direction of Burberry Chief Creative Officer Christopher Bailey. The look is assured and irreverent: eyes are effortlessly smokey and defined; skin is radiant and warmed with a subtle glow. A capsule of Brit ready-to-wear and accessories, centered around the iconic leather jacket, celebrates the launch with additional activity including Brit Rhythm takeovers at leading stores including Sephora, Champs-Elysées Paris and Selfridges, London.
DIGITALLY LED: #THISISBRIT
With digital innovation at its heart, the Burberry Brit Rhythm campaign brings emotion and excitement to technology with key activity including: Brit Rhythm for women ‘tattoos’ A dedicated Brit Rhythm experience on Burberry.com allows users to pre-order a scented ‘tattoo’ in the statement shape of the Brit Rhythm bottle and sign-up for the chance to win two VIP passes to a live Burberry event in Shanghai. Introduced for Brit Rhythm for women, the dedicated experience will be available across multiple platforms including retailer-owned digital sites and online website banners.
THISISBRIT.COM Mobile innovation
For the first time Burberry fans and followers can live out the Brit Rhythm experience from retail and wholesale stores globally. By entering thisisbrit.com or scanning a QR code on an iPhone or iPad, users will have access to unique Brit Rhythm digital content through an immersivepanoramic experience (driven by the device’s built-in gyroscope).
Digital photo booth
Users can capture images in bespoke Brit Rhythm photo booths located at key retailers worldwide, with the opportunity to digitally share and post them across
multiple social channels including Facebook and Twitter.
