Actress Amanda Seyfried will be the new face of the Givenchy Fragrance Very Irresistible , replacing Liv Tyler. She is also the face of Clé de Peau Beauté.
“It’s an honest collaboration. I’m proud to be a part of the brands I’m involved with because what they do is really cool, especially Givenchy — they’re so artistic. And I feel like I have a foot in the fashion industry now.”
The new campaign for Very Irresistible will include a print and television campaign directed by Cédric Klapisch and shot by Glen Luchford. The campaign was styled by Riccardo Tisci. Amanda’s Givenchy campaign set to debut in September 2013.
