Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
Diesel marked the launch of its first feminine fragrance, Only Desire, with a large-scale installation in Milan’s Piazza San Babila. Titled Confess Your Desire, the three-day activation invited visitors to explore the fragrance through a series of visual, sensory, and interactive spaces. FRAGRANCES The experience opened on July 6 with a private event hosted by Dove […] More
Louis Vuitton continues its creative dialogue with Alex Israel through Woody Wagon Colognes, an exceptional gift set that brings the Maison’s Parfums de Cologne collection into the world of Californian mythology. The project reunites the French house with the Los Angeles artist, whose work has shaped the visual identity of the collection since 2019. Known […] More
Ariana Grande introduces Cloud Aurora, the newest fragrance in her Cloud collection, launching July 14. The global multi-platinum recording artist, actress, and entrepreneur expands one of her best known fragrance lines with a new Eau de Parfum built around warmth, sweetness, spice, and a dreamlike mood. FRAGRANCES The Cloud franchise began in 2018 with the […] More
Valentino Beauty has announced Dakota Johnson and Alexander Skarsgård as the faces of a new fragrance chapter, set to be unveiled soon. The announcement marks a fresh direction for the brand’s fragrance universe, with a narrative built around intensity, intimacy and emotional connection. FRAGRANCES The new chapter arrives at a moment when Valentino Beauty is […] More
Abel introduces Double Scoop, a new Eau de Parfum that approaches vanilla from a sharper, more contemporary angle. Launched in June, the fragrance moves away from the expected sweetness of the note and places it inside a warmer, more textured composition. The result centers on indulgence, but treats it with restraint, giving vanilla a savory […] More
Carolina Herrera introduces La Bomba Intensa, the next chapter of La Bomba. The new Eau de Parfum takes the original fragrance into a more intense direction through juicy wild berries, Venezuelan orchid and red amber. Designed for evening wear and after-dark moments, the scent belongs to the floral ambery fruity family and speaks to women […] More
Sol de Janeiro enters women’s soccer through a new multi-year partnership with Washington Spirit, becoming the club’s official body care partner across the 2026-28 seasons. The collaboration brings the beauty brand into the team’s matchday world through locker room rituals, fan activations, content, product sampling and athlete-inspired limited-edition drops. NEWS Known for body care and […] More
Father’s Day on June 21 is a chance to celebrate fathers and father figures with gifts that feel personal and well chosen. Fragrance, skincare and grooming offer some of the most thoughtful options, bringing care, pleasure and a sense of occasion into products he can continue using long after the day itself. BEAUTY This Beauty […] More
Memo Paris introduces Menorca, a fragrance shaped by the island’s whitewashed houses, clear coves, salt flats and coastal air. Clear water, white architecture and untamed vegetation give the younger, more private Balearic island its distinct identity. The composition begins with the freshness of early morning, when cool walls meet the first movement of the sea. […] More
MCM introduces Cozy Cat Eau de Parfum as the newest character in its animal inspired fragrance collection. The launch marks the first addition to the line and extends its playful cast through a feline figure associated with curiosity, instinct and independence. FRAGRANCES Cozy Cat draws on the contrasting qualities often linked to cats, from grace […] More
Khloé Kardashian adds XO Blue to her fragrance portfolio, marking the third pillar in her beauty empire. Developed with DSM Firmenich perfumer Clement Gavarry, the scent captures a sun-drenched vacation experience, designed to transport the wearer through a defined olfactory journey. FRAGRANCES XO Blue opens with top notes of lychee and bergamot, leading into a […] More
Salt & Stone brings Lily & Yuzu back on June 16 as part of its permanent collection. The scent first appeared through a limited-edition collaboration with Aritzia and sold out in under two weeks. Continued requests for its return led the brand to add the fragrance to its core range across three formats. BODY CARE […] More
