Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
There is something distinctly Byredo about Future Memories. Not in the way a fragrance repeats itself, but in how it speaks to the same emotional territory the house has always inhabited: the space between experience and memory, between now and the moment it becomes something else. When you first spray this new eau de parfum […] More
Prada Beauty returns to the Paradigme line with Prada Paradigme Le Parfum, a more intense interpretation of the fragrance first introduced in 2025. The new edition keeps the original idea of questioning convention and pushes it toward greater depth, stronger projection and a longer-lasting trail. Tom Holland, global ambassador for Prada Beauty, continues as the […] More
Louis Vuitton takes its Cologne Perfumes on the road in a new campaign with Los Angeles artist Alex Israel, placing six fragrances created by Master Perfumer Jacques Cavallier Belletrud inside the Colognes Woody Wagon. The film develops the California references that have defined the collaboration since 2019, using the sculptural station wagon as the link […] More
Natalie Portman returns as the face of Miss Dior Eau de Parfum in a new 2026 campaign that connects the fragrance with the latest creative direction at Dior. Portman, who has represented Miss Dior since 2011, appears in her eighth campaign for the fragrance, wearing a pale floral moiré blouse and skirt by Jonathan Anderson. […] More
Chanel introduces 1957 L’Extrait de Parfum with Jung Kook, House Ambassador for Fragrances and Beauty. The BTS member appears in a new campaign dedicated to the fragrance and joins Chanel In House Perfumer Creator Olivier Polge for a conversation about its composition, inspiration and connection to Gabrielle Chanel. FRAGRANCES The campaign marks Jung Kook’s first […] More
Vyrao introduces Ever 11, its 11th fragrance, with a composition built around black cherry, leather, patchouli, rose, peony, vanilla and tonka bean. The gender-neutral scent belongs to the fruity floral amber family and focuses on confidence and self-belief, themes that shaped its name, concept and ingredient selection. FRAGRANCES Founder Yasmin Sewell developed Ever 11 with […] More
Fragrance has always been more than a finishing touch. It can express personality, memories, and emotions without saying a word. In 2024, Bella Hadid launched Orebella, a fragrance brand built around creating a more personal connection with scent. ALL OREBELLA RELEASES Orebella takes a different approach from traditional alcohol-based fragrances. The brand creates oil-based formulas […] More
The Nue Co. created Good Spirits to encourage joy and emotional uplift through scent. The composition combines a vivid fruity opening with smoke, woods and musk, while MoodScentz technology provides its scientific foundation. The system draws on 35 years of neuroscience research and more than 200 million neural data points. FRAGRANCES The Nue Co. says […] More
Le Labo has just unveiled SHIU 25, a new fragrance that arrives as part of its City Exclusive Collection, a carefully curated selection of scents that exist only in their designated cities, released to the wider world for one month each year. Available August 1 through September 30, this 50ml bottle represents something rare in […] More
Estée Lauder has selected Hailee Steinfeld to front Glimmer, a new prestige fragrance that connects scent with joy, optimism and human connection. The Academy Award nominated actress, multi platinum recording artist and producer leads a global campaign that uses her presence and singing voice to express the idea behind the fragrance. FRAGRANCES Glimmer presents an […] More
Amouage introduces Elsewhere as the international edition of Sindbad, the perfume it created in 2025 for the Royal Opera House of Oman. The original composition accompanied the institution’s first original opera and took its name from the mythical Omani sailor at the center of the story. Amouage first offered the fragrance only in Oman. The […] More
Prada Beauty has named Zendaya the new global ambassador for Prada Paradoxe, bringing the actor into the fragrance line through a partnership shaped by individuality, complexity and personal evolution. Zendaya had already worn Paradoxe as a personal favourite before the brand approached her, which gave the appointment a direct connection to her own fragrance choices. […] More
