Vyrao and AMO unveil their first collaborative pop-up at 51 Mercer Street in Soho, New York, open from October 23 to November 28, 2025. This six-week installation marks AMO’s first partnership with a beauty brand, translating Vyrao’s concept of energy and emotion into a physical environment. The space redefines how fragrance can be experienced, blending […] More
Stefflon Don enters the beauty space with Don.Beauty, introducing her debut fragrance line through the Don.Beauty Discovery Set. The launch marks the rapper’s first step into beauty entrepreneurship, offering a collection of six Eau de Parfums designed to reflect different moods, memories, and facets of identity. Drawing from her Caribbean and British influences, Stefflon Don […] More
Chopova Lowena continues its exploration of scent with the release of 50mL versions of its three debut perfumes, first introduced on the Spring Summer 2026 runway. The new sizes extend the brand’s fragrance offering while staying true to its distinctive vision, playful, tactile, and deeply personal. Known for its mix of flirtatious femininity and rebellious […] More
The holidays call for scent, texture, and a touch of ceremony, gifts that feel personal, sensory, and meant to last beyond the season. This year’s Beauty Scene Holiday Gift Guide brings together objects and fragrances that linger: the new Fétiche Lavande by Christian Louboutin, the cult-favorite Soie Malaquais from Dries Van Noten, and Flamingo Estate’s […] More
Dior expands the story of its most cherished fragrance with the launch of J’adior Solid Perfume, a reinterpretation of the J’adore Eau de Parfum in a compact, alcohol-free form. The new creation translates the grand floral bouquet of the original scent into a tactile experience, designed for women who carry elegance wherever they go. FRAGRANCES The […] More
Marc Jacobs presents a new chapter in fragrance with the Daisy Murakami Collection, created in collaboration with Japanese artist Takashi Murakami. The 2025 release revisits the brand’s most joyful symbol through a lens of art and color. The collection features four limited edition fragrances, each expressing a different mood. Murakami’s signature motifs, smiling flowers, vivid […] More
Louis Vuitton expands its Les Extraits Collection with Fantasmagory, an extrait de parfum that turns vanilla into a luminous centerpiece. Master Perfumer Jacques Cavallier Belletrud and architect Frank Gehry continue their creative dialogue, shaping a fragrance that explores the idea of radiance and transformation through scent and form. FRAGRANCES Since 2021, the Les Extraits Collection […] More
LOEWE celebrates the art of fine fragrance with the launch of the Crafted Collection, marking a new chapter for LOEWE Perfumes under creative directors Jack McCollough and Lazaro Hernandez. The debut trio, Bittersweet Oud, Iris Root, and Roasted Vanilla, translates the brand’s refined craftsmanship into a study of singular notes, each treated as a sculptural […] More
Gisou unveils the Glazed Scents Trio for Fall, a limited-edition set of three mini hair perfumes that combine fragrance with care. The trio features Vanilla Glaze, Sticky Toffee, and Milky Mocha, each created to satisfy seasonal cravings while nourishing the hair. View this post on Instagram A post shared by Gisou (@gisou) The […] More
For Holiday 2025, Diptyque invites us into a fairy tale imagined as A Night of Wax and Gold, a story told through fragrance, light, and exquisite objects. HOLIDAY COLLECTIONS Inspired by the literary cafés of Saint-Germain-des-Prés, where writers, artists, and free spirits once gathered, this collection transforms seasonal rituals into a poetic universe suspended between fantasy […] More
Dossier introduces Lost Americana, its first celebrity fragrance created with MGK. The scent, part of the brand’s Originals line, takes its name and inspiration from the musician’s latest album. Crafted as a co-creation between MGK and Dossier’s Creative Lab, it combines evocative notes with a design meant to resonate beyond music. FRAGRANCES The composition opens […] More
YSL Libre Vanille Couture Limited Edition Eau de Parfum introduces a captivating twist on the iconic Libre fragrance. This new interpretation blends ambery, gourmand notes with the classic floral warmth of Libre, creating a fragrance that is both sweet and bold. Featuring lavender, orange blossom, bourbon vanilla caviar, and rum liquor absolute, this fragrance leaves […] More
