Beauty is moving beyond “clean” claims and focusing more on results backed by science. Today’s consumer approaches products with a research mindset, looking for evidence, transparency, and real results. Skin and hair now serve as visible indicators of overall health, which has pushed brands to develop formulas rooted in science. SKINCARE The brands to follow […] More
Sol de Janeiro introduces the new Jelly Perfume Balm as the first solid fragrance line for the brand. This product allows users to apply scent anytime and anywhere through a simple swipe. The collection features three signature scents: Cheirosa 62, Cheirosa 40, and Cheirosa 68. These pocket-sized fragrances contain no alcohol and provide a smooth […] More
Osmo has closed a $70 million Series B funding round, bringing total capital raised to $130 million. The round was led by Two Sigma Ventures, with participation from new investors including Valor, Atreides, Amplo, Alumni Ventures, Collab Fund, Lumina Partners, and Patrick Collison, alongside existing backers. The investment marks a significant step in Osmo’s push […] More
LOEWE Perfumes has partnered with Stockholm-based photographer Joakim Möller on a new series of images created for LOEWE Home Scents, extending the brand’s sensory universe into a carefully calibrated visual field. The collaboration brings together Möller’s restrained photographic language and LOEWE’s approach to scent as form, material, and atmosphere. FRAGRANCES Möller is known for a […] More
Rabanne expands its gold universe with Million Gold for Her Parfum, led by Gigi Hadid as the face of the fragrance. Following the 2024 launch of Million Gold for Her Eau de Parfum, the Maison advances the concept through a richer composition designed to intensify presence after dark, shifting the focus toward warmth, density, and […] More
Diptyque reopens the story of Orphéon with the introduction of a new Eau de Toilette. The release extends an emblematic fragrance into a lighter, more sparkling interpretation while expanding the Orphéon collection through new scented gestures and decorative objects. FRAGRANCES Perfumer Natalie Cetto composes Orphéon Eau de Toilette as an expression of early evening energy. […] More
Le Labo expands its Classic Collection with VIOLETTE 30, a fragrance shaped by tension, duality, and quiet resolve. Introduced from Brooklyn, the scent continues the house’s long-standing interest in the spaces where opposites meet, allowing character to emerge through contrast rather than resolution. FRAGRANCES For Deborah Royer, VIOLETTE 30 reflects a philosophy rooted in paradox. […] More
Phlur is introducing the Berry Matcha Latte Set, a duo of hair and body mists designed to be layered for a multi-dimensional fragrance experience. The set features two complementary body mists, each with a distinct sensory profile that can be worn alone or layered. FRAGRANCES Matcha Milk opens the set with a soft, grounding aroma. […] More
H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More
Valentino Beauty expands the Born in Roma fragrance family with the launch of Born in Roma Purple Melancholia, presented as a new Donna and Uomo duo arriving in January 2026. The release explores memory, individuality, and creative emotion through scent, using melancholy as a generative force rather than a passive mood. The fragrances approach emotional […] More
Giorgio Armani expands the My Way fragrance line with My Way Sunny Vanilla, a new Eau de Parfum that explores a brighter, tropical direction. The scent builds on the identity of the original My Way while shifting its mood toward sunlit warmth and expressive sweetness. Conceived as a joyful interpretation of the line, My Way […] More
Burberry has unveiled Olivia Dean as the face of its new Burberry Her Parfum. The launch marks a new chapter for the fragrance line, anchored by a campaign set in London and shaped around Dean’s relationship with the city. The project draws from shared British roots and follows Dean through familiar urban settings and open […] More
