Renowned perfumer Jo Malone shares her expert advice on how to choose a scent that is truly right for you. Selecting a fragrance is more than just a beauty ritual, it’s a personal statement that reflects your individuality, mood, and lifestyle. Whether you’re a fragrance novice or a seasoned collector, her practical tips offer a […] More
Sabrina Carpenter expands her Sweet Tooth fragrance universe with Sweet Tooth Lemon Pie, a scent designed to amplify the playful identity of the collection through a citrus structure and a nostalgic mood. The release continues the line’s dessert-inspired direction while presenting a formula shaped by brightness, warmth, and a touch of retro charm. FRAGRANCES Sweet […] More
Tom Ford continues his Private Blend expansion with Figue Érotique, a fragrance centered on the fig fruit and its association with sensuality. After the vivid vision of Black Orchid Reserve, this release stays closer to a pattern the brand often revisits: a fruit positioned at the center of the narrative, used to frame desire through […] More
Mugler introduces Alien Pulp Eau de Parfum Fruitée, a 2025 release that extends the direction of the Alien collection through a fruit-driven interpretation of its jasmine-musk code. The fragrance carries the recognizable Alien identity while shifting its focus toward brightness and modern texture. Mugler pushes the familiar profile into a new register by giving it […] More
Cheirosa 67 arrives as a response from Sol de Janeiro to the unexpected rise of “67,” built around the number’s loose cultural energy. The brand presents the limited edition mist as a fruity amber fragrance centered on mango and bright, juicy notes. The concept grew from audience requests and a shared sense of fun, and […] More
Billie Eilish Fragrances introduces Your Turn II Eau de Parfum as a continuation of the story that began with the original Your Turn. The 2025 edition arrives in a matte black dice-shaped bottle and explores contrast through a composition built with fresh warm and smoky notes. It reflects growth change and individuality three ideas that […] More
Orebella enters the holiday season with a new campaign led by founder Bella Hadid, marking a fresh chapter for the brand as it continues to grow across the global fragrance market. The campaign arrives shortly after Orebella’s official launch in the Middle East. With recent traction in the UK and Mexico, Orebella positions this moment […] More
Billie Eilish presents the 3-Piece Deluxe Mini Gift Set, a curated fragrance trio that unites her three signature scents: Eilish, Eilish No. 2, and Eilish No. 3. FRAGRANCES Eilish No. 1 opens the set with a rich amber gourmand composition. Delicate sugared petals introduce the scent, followed by vanilla, soft spices, and cocoa that bring […] More
I Want Choo With Love by Jimmy Choo is a new addition to the brand’s fragrance portfolio, introduced in 2025 and already receiving attention with a 3.87 out of 5 rating from 95 votes. This floral-fruity scent is crafted by perfumers Amandine Clerc-Marie and Gabriela Chelariu, who bring a nuanced approach to contemporary femininity. A […] More
Prada introduces Prada Paradigme, a new men’s fragrance that questions conventions and invites a shift in perspective. Continuing the brand’s long tradition of creative experimentation, the scent asks a provocative question: What if there is another way? FRAGRANCES At once refined and daring, Prada Paradigme explores the tension between the inner self and the outer […] More
Khloé Kardashian expands her fragrance line with the release of Almost Always, a new scent created in partnership with Luxe Brands and set to launch first through Ulta Beauty. The fragrance launched through Ulta, which holds exclusive U.S. distribution, with Douglas set to introduce it to the European market on November 17. The rollout follows […] More
D.S. & Durga has released its limited-edition 2025 Holiday Collection, now available on the brand’s website. The lineup includes curated gift sets, special-edition fragrances, and seasonal candles designed as ready-to-gift pieces for fragrance lovers. FRAGRANCES Leading the selection is The Singles Set, a five-piece discovery box priced at $150 USD. The set features 7.5ml vials […] More
