Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
Ariana Grande introduces Cloud Aurora, the third fragrance in her popular Cloud collection. The new release follows the original Cloud and Cloud Pink, expanding the line with a warmer composition built around sugar, musk, vanilla, woods, and amber. FRAGRANCES Grande describes Cloud Aurora as the most personal fragrance in the series to date. Its development […] More
Chanel introduces Coco Mademoiselle Crush Absolu with Grammy-nominated singer-songwriter and House Ambassador Gracie Abrams as the face of its 2026 campaign. Olivier Polge created the new intense ambery fragrance as a magnetic impulse that can shift the mood of a moment, awaken the senses, and encourage personal discovery. FRAGRANCES The fragrance develops through fruity, floral, […] More
Miu Miu Beauty has named Little Simz as its new UK ambassador, placing the English rapper and actor at the center of the brand’s fragrance activity. She begins the role with Fleur de Lait, a fruity-solar scent created by perfumer Daniela Andrier, and will support further launches throughout 2026, including Miutine and the Beauty Holiday […] More
Hilary Duff joined Bath & Body Works as brand ambassador and creative partner for Fruit Fusion, a body care franchise inspired by the fruity scents and playful beauty culture of the early 2000s. The partnership arrived as Duff returned to touring for the first time in almost two decades. BODY CARE Fruit Fusion introduced four […] More
Tina Kunakey brings summer energy to the campaign for Vénus de Nina Ricci Eau de Parfum Florale, a new fruity floral fragrance that pairs luminous orange blossom with juicy pineapple. The French model and actress presents the scent through a warm, sensual image that reflects its golden-hour inspiration. FRAGRANCES The composition opens with an immediate […] More
Valentino Beauty opens a new fragrance chapter with Vendetta, a pair of scents built around instinct, desire and emotional intensity. Vendetta Donna and Vendetta Uomo approach the idea from different directions, using floral, gourmand, spicy and woody notes to create two distinct compositions connected by a shared emphasis on texture and skin. FRAGRANCES Master perfumer […] More
Diesel marked the launch of its first feminine fragrance, Only Desire, with a large-scale installation in Milan’s Piazza San Babila. Titled Confess Your Desire, the three-day activation invited visitors to explore the fragrance through a series of visual, sensory, and interactive spaces. FRAGRANCES The experience opened on July 6 with a private event hosted by Dove […] More
Louis Vuitton continues its creative dialogue with Alex Israel through Woody Wagon Colognes, an exceptional gift set that brings the Maison’s Parfums de Cologne collection into the world of Californian mythology. The project reunites the French house with the Los Angeles artist, whose work has shaped the visual identity of the collection since 2019. Known […] More
Ariana Grande introduces Cloud Aurora, the newest fragrance in her Cloud collection, launching July 14. The global multi-platinum recording artist, actress, and entrepreneur expands one of her best known fragrance lines with a new Eau de Parfum built around warmth, sweetness, spice, and a dreamlike mood. FRAGRANCES The Cloud franchise began in 2018 with the […] More
Valentino Beauty has announced Dakota Johnson and Alexander Skarsgård as the faces of a new fragrance chapter, set to be unveiled soon. The announcement marks a fresh direction for the brand’s fragrance universe, with a narrative built around intensity, intimacy and emotional connection. FRAGRANCES The new chapter arrives at a moment when Valentino Beauty is […] More
Abel introduces Double Scoop, a new Eau de Parfum that approaches vanilla from a sharper, more contemporary angle. Launched in June, the fragrance moves away from the expected sweetness of the note and places it inside a warmer, more textured composition. The result centers on indulgence, but treats it with restraint, giving vanilla a savory […] More
Carolina Herrera introduces La Bomba Intensa, the next chapter of La Bomba. The new Eau de Parfum takes the original fragrance into a more intense direction through juicy wild berries, Venezuelan orchid and red amber. Designed for evening wear and after-dark moments, the scent belongs to the floral ambery fruity family and speaks to women […] More
