Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
Bruno Banani introduced two new hero fragrances for summer, BB Energy and Bruno Banani Vanilla Muse, during a Belgrade event titled Not for Everybody. Known for its playful approach to fragrance, the brand brought guests into a setting built around scent, music, light, and attitude, presenting the two launches as different sides of the same […] More
Diesel Fragrances officially names actress and award-winning performer Dove Cameron as the new Global Ambassador for Only Desire. This collaboration opens a new chapter for the brand. Only Desire represents the first feminine fragrance launched under the creative direction of Glenn Martens. FRAGRANCES Dove Cameron represents modern femininity through her bold, emotional, and unapologetic character. […] More
Uni introduces its new Rain Water-Based Perfume, driving the fragrance category into the skincare era as the beauty industry shifts toward skinification across every product category. The brand utilizes an alcohol-free formula designed to smell like skin after a storm. FRAGRANCES The creation derives inspiration from the calm after chaos, specifically the first break in […] More
Mugler Fragrances unveils a new visual narrative in collaboration with friend of the House, Emma Chamberlain, titled “The Womanities” series. The editorial project displays the transformative power of fragrance through the many characters and archetypes within the universe of Mugler. Through a series of visuals, Emma Chamberlain steps into multiple women that define the identity […] More
YSL Beauty has tapped global ambassador Austin Butler to front the newest addition to its MYSLF fragrance collection, MYSLF Eau de Toilette Intense. The new scent expands the cult-favorite line through a fresher and more intense direction, with the brand describing it as “minerally fresh, intensely musky and radically sensual.” Inspired by the changing nature […] More
Valentino Beauty expands its Born in Roma fragrance collection with the launch of Born in Roma Hair & Body Mists, arriving May 2026 as a new product category for all-over perfuming across hair and skin. The collection introduces four mists: Golden Coconut, Caramel Crush, Salty Pistachio, and Vanilla Bliss. FRAGRANCES The launch responds to younger […] More
Huda Beauty has introduced its first fragrance, Easy Bake Intense Eau de Parfum, expanding one of the brand’s best-known beauty franchises into scent. The new perfume takes its starting point from Easy Bake setting powders, a product line closely linked to Huda Beauty’s complexion category. FRAGRANCES The perfume arrives as a new chapter for Huda […] More
Finding the right Mother’s Day beauty gift starts with understanding that she may already have a routine, a favorite fragrance, and products she trusts. The point is not to replace what she loves, but to choose something that can sit naturally beside it. A good beauty gift feels personal in a quiet way: a serum […] More
NONFICTION introduces Dew & Light and Tears In Rain, two modern chypre eau de parfums created for the arrival of spring. The collection approaches the season through two scent directions: a floral chypre built around peony and white moss, and a woody chypre shaped by oakwood, bergamot, geranium, and patchouli. FRAGRANCES Chypre traditionally opens with bright […] More
Chanel names Jacob Elordi as the new face of Bleu de Chanel, positioning the actor within the brand’s fragrance universe through a campaign shaped by image and film. The decision places a recognizable figure at the center of a scent that holds strong global visibility, aligning the fragrance with a contemporary presence that resonates across […] More
Louis Vuitton presents Ambre Levant as a fragrance built around a precise moment, when daylight fades and the sky takes on a deep amber tone. This transition between day and night shapes the composition, drawing on the golden hour when light softens and gains depth. FRAGRANCES Jacques Cavallier Belletrud develops the fragrance by focusing on […] More
Le Labo marks its 20th anniversary with the release of The Essence of Slow Perfumery, a book written by Global Brand President Deborah Royer. The project gathers essays, images, and reflections that trace the brand’s development since its first lab opened on Elizabeth Street in New York’s Nolita neighborhood. The book presents an internal view […] More
