Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
Cécred introduces Temple Oud Hair Perfume, bringing fragrance into the hair care brand founded by Beyoncé in 2024. Designed to work with the chemistry of hair while remaining suitable for use on the body, the new scent extends Cécred beyond treatment and styling with a formula created to refresh hair between washes and leave a […] More
Tommy Hilfiger introduces Freedom Eau de Parfum, its first new prestige women’s fragrance in over a decade, with Camila Cabello fronting the launch as the brand’s new Global Ambassador. The fragrance opens a new chapter for the category through a campaign that connects scent with music, individuality and self-expression. FRAGRANCES Directed by Gordon von Steiner, […] More
LOEWE Perfumes expands its Crafted Collection with five new fragrances: Field Diary, Sweet Woodland, Rosetopia, Smoky Rain and Verdant Grove. Developed by the house’s in-house perfumer Nuria Cruelles, each composition draws inspiration from nature while combining familiar perfumery notes with distinctive textures, contrasts and emotional associations. FRAGRANCES The five perfumes share the resinous, ambery LOEWE […] More
Dolce&Gabbana Beauty introduces Your Devotion Eau de Parfum Intense with a new campaign starring Irina Shayk and Michele Morrone. Directed by Gordon Von Steiner, the film places the pair in Naples and builds its story around passion, character and emotional connection. FRAGRANCES The campaign uses the city’s narrow streets, historic palaces and views over the […] More
Jean Paul Gaultier brings Fleur du Mâle back into its fragrance lineup, reviving the aromatic fougère originally launched in 2007 and created by perfumer Francis Kurkdjian. The return follows the relaunches of Gaultier² and Ma Dame, continuing the house’s renewed attention to fragrances that established distinctive chapters within its perfume catalog. FRAGRANCES Fleur du Mâle […] More
Summer Fridays introduces the Marshmallow Minis Set for Holiday 2026, bringing three of the brand’s marshmallow-inspired products together in a limited-edition format. The set includes travel-ready versions of the Body Butter Balm and Body Fragrance Mist alongside a mini Lip Butter Balm in Toasted Marshmallow. BODY CARE The Holiday 2026 release centers on the familiar […] More
Carlos Sainz has been named the new Giorgio Armani Spain Fragrance Ambassador for Armani Beauty’s I Will Eau de Parfum, adding a major beauty partnership to a career already defined by Formula 1. The appointment places the Spanish driver within a campaign built around determination, discipline and the idea of willpower as a choice made repeatedly […] More
Zendaya returns to Prada Beauty for the new Paradoxe Sweet Chemistry campaign, introducing the latest fragrance in the Paradoxe collection. The release marks the line’s first fruity floral Eau de Parfum since its 2022 debut and extends Zendaya’s existing relationship with Prada Beauty through a campaign focused on changing identities and different sides of personality. […] More
Memo Paris introduces Darling Point, a new fragrance shaped around an olfactory portrait of Sydney and its harbor. The composition draws from the city’s light, water, architecture and floral air, translating those references through ripe fruit, flowers, woods and gourmand notes. FRAGRANCES The fragrance opens with sweet pear, one of its central ingredients. Memo Paris […] More
J Balvin has joined Armani Beauty as the U.S. ambassador for I Will, the house’s new men’s eau de parfum. His appointment places the Colombian artist within the fragrance’s American rollout, while actor Jonathan Bailey continues as the global ambassador for the launch. NEWS I Will introduces a new men’s fragrance pillar within Armani Beauty’s […] More
Fragrance has always occupied a slightly unusual place in beauty. You wear it, yet nobody can see it. That distinction is starting to shift. Across luxury and beauty, scent is becoming more physical, portable and visible, with brands developing objects that bring it closer to fashion accessories than traditional cosmetics. FRAGRANCES The change is less […] More
Miu Miu expands its fragrance line with Miutine Intense Eau de Parfum, a richer interpretation of the original Miutine scent created by master perfumer Dominique Ropion. Introduced in 2026, the new fragrance moves deeper into fruity-floral territory through an accord centered on blackberry liqueur, gardenia and bourbon vanilla. FRAGRANCES Miutine Intense develops the character of […] More
