Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More
INITIO Parfums Privés introduces Oud for Grace as the newest addition to its Black Gold Project, the house’s oud-focused collection. After wearing the fragrance, the Beauty SCENE team found it to be one of INITIO’s most interesting releases to date. Rich, immediate and recognizably connected to the brand’s existing fragrance family, Oud for Grace also […] More
CHANEL presents Gracie Abrams in a new campaign film for Coco Mademoiselle Crush Absolu, directed by Joe Wright. Set in Paris, the film follows a heroine who leaves convention behind and enters a city shaped by rules, appearances and expectation. CAMPAIGNS The opening frames establish a formal Paris through Haussmannian buildings, dim streetlights and wet-looking […] More
Sol de Janeiro introduces its new Intense Perfume Mists, a higher-concentration fragrance format created in response to demand for longer-lasting scent. The new formulas deliver up to 10 hours of fragrance and extend the brand’s Cheirosa collection with richer versions of familiar scents alongside the debut of Cheirosa 74 Intense. FRAGRANCES Brazilian singer IZA fronts […] More
D.S. & Durga enters a new olfactive category with Ain’t That Sweet, a gourmand fragrance launching on August 25, 2026. Created by D.S. & Durga co-founder and perfumer David Seth Moltz, the scent draws from his memories of New York in the early 2000s, connecting young love, city life and the excitement of arriving somewhere new […] More
Salt & Stone and Cherry Los Angeles reunite for the return of Leather & Desert Grass, the limited-edition fragrance collaboration that sold out within days of its first release last November. The collection returned on August 14, bringing back the original Deodorant, Body Wash and Candle while introducing a new Body Mist for the first […] More
Julia Roberts fronts the new Lancôme campaign for La Vie Est Belle Very Cherry, a new interpretation of the fragrance line she has represented for years. The 58-year-old actress appears in a playful campaign built around the scent’s dark cherry accord, with filmmaker Damien Chazelle directing the accompanying spot to Blondie’s “Heart of Glass.” FRAGRANCES […] More
YSL Beauty introduces Libre Santal Couture, a limited-edition fragrance that gives the Libre line a woodier direction. Dua Lipa fronts the campaign for the new release, which keeps the familiar pairing of French lavender and Moroccan orange blossom while placing New Caledonian sandalwood at the center of the composition. FRAGRANCES Libre Santal Couture develops the […] More
There is something distinctly Byredo about Future Memories. Not in the way a fragrance repeats itself, but in how it speaks to the same emotional territory the house has always inhabited: the space between experience and memory, between now and the moment it becomes something else. When you first spray this new eau de parfum […] More
Prada Beauty returns to the Paradigme line with Prada Paradigme Le Parfum, a more intense interpretation of the fragrance first introduced in 2025. The new edition keeps the original idea of questioning convention and pushes it toward greater depth, stronger projection and a longer-lasting trail. Tom Holland, global ambassador for Prada Beauty, continues as the […] More
Louis Vuitton takes its Cologne Perfumes on the road in a new campaign with Los Angeles artist Alex Israel, placing six fragrances created by Master Perfumer Jacques Cavallier Belletrud inside the Colognes Woody Wagon. The film develops the California references that have defined the collaboration since 2019, using the sculptural station wagon as the link […] More
Natalie Portman returns as the face of Miss Dior Eau de Parfum in a new 2026 campaign that connects the fragrance with the latest creative direction at Dior. Portman, who has represented Miss Dior since 2011, appears in her eighth campaign for the fragrance, wearing a pale floral moiré blouse and skirt by Jonathan Anderson. […] More
