Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
Carlos Sainz has been named the new Giorgio Armani Spain Fragrance Ambassador for Armani Beauty’s I Will Eau de Parfum, adding a major beauty partnership to a career already defined by Formula 1. The appointment places the Spanish driver within a campaign built around determination, discipline and the idea of willpower as a choice made repeatedly […] More
Zendaya returns to Prada Beauty for the new Paradoxe Sweet Chemistry campaign, introducing the latest fragrance in the Paradoxe collection. The release marks the line’s first fruity floral Eau de Parfum since its 2022 debut and extends Zendaya’s existing relationship with Prada Beauty through a campaign focused on changing identities and different sides of personality. […] More
Memo Paris introduces Darling Point, a new fragrance shaped around an olfactory portrait of Sydney and its harbor. The composition draws from the city’s light, water, architecture and floral air, translating those references through ripe fruit, flowers, woods and gourmand notes. FRAGRANCES The fragrance opens with sweet pear, one of its central ingredients. Memo Paris […] More
J Balvin has joined Armani Beauty as the U.S. ambassador for I Will, the house’s new men’s eau de parfum. His appointment places the Colombian artist within the fragrance’s American rollout, while actor Jonathan Bailey continues as the global ambassador for the launch. NEWS I Will introduces a new men’s fragrance pillar within Armani Beauty’s […] More
Fragrance has always occupied a slightly unusual place in beauty. You wear it, yet nobody can see it. That distinction is starting to shift. Across luxury and beauty, scent is becoming more physical, portable and visible, with brands developing objects that bring it closer to fashion accessories than traditional cosmetics. FRAGRANCES The change is less […] More
Miu Miu expands its fragrance line with Miutine Intense Eau de Parfum, a richer interpretation of the original Miutine scent created by master perfumer Dominique Ropion. Introduced in 2026, the new fragrance moves deeper into fruity-floral territory through an accord centered on blackberry liqueur, gardenia and bourbon vanilla. FRAGRANCES Miutine Intense develops the character of […] More
ORB. has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance inspired by a day on O‘ahu’s North Shore. Rather than approaching the project as a conventional talent collaboration, ORB involved Mock throughout the development process, from the initial brief through to the finished bottle. FRAGRANCES Mock worked alongside ORB’s Melbourne-based […] More
Salt & Stone enters fine fragrance with Ambrette & Pear, a new scent launching as the brand’s first Eau de Parfum alongside a matching Deodorant. The two products arrive as a coordinated collection designed for layering throughout the day, extending the brand’s existing scent ritual into a longer-lasting fragrance format. FRAGRANCES The campaign introduces Ambrette […] More
Vintner’s Daughter introduces Understory Vol. 4, the fourth vintage of its limited-edition perfume oil, accompanied by a botanical soundscape developed from the energetic frequencies of the fragrance’s raw whole plant ingredients. FRAGRANCES The project expands the sensory experience around Understory through sound. To create the composition, the team used specialized technology to capture subtle electrical […] More
Valentino Beauty introduces the campaign for Vendetta, a new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign explores intimacy through instinct, desire and emotional intensity. CAMPAIGNS Johnson and Skarsgård appear as two lovers drawn together by impulse. Their relationship develops through […] More
Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More
INITIO Parfums Privés introduces Oud for Grace as the newest addition to its Black Gold Project, the house’s oud-focused collection. After wearing the fragrance, the Beauty SCENE team found it to be one of INITIO’s most interesting releases to date. Rich, immediate and recognizably connected to the brand’s existing fragrance family, Oud for Grace also […] More
