Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
J Balvin has joined Armani Beauty as the U.S. ambassador for I Will, the house’s new men’s eau de parfum. His appointment places the Colombian artist within the fragrance’s American rollout, while actor Jonathan Bailey continues as the global ambassador for the launch. NEWS I Will introduces a new men’s fragrance pillar within Armani Beauty’s […] More
Fragrance has always occupied a slightly unusual place in beauty. You wear it, yet nobody can see it. That distinction is starting to shift. Across luxury and beauty, scent is becoming more physical, portable and visible, with brands developing objects that bring it closer to fashion accessories than traditional cosmetics. FRAGRANCES The change is less […] More
Miu Miu expands its fragrance line with Miutine Intense Eau de Parfum, a richer interpretation of the original Miutine scent created by master perfumer Dominique Ropion. Introduced in 2026, the new fragrance moves deeper into fruity-floral territory through an accord centered on blackberry liqueur, gardenia and bourbon vanilla. FRAGRANCES Miutine Intense develops the character of […] More
ORB. has partnered with Evan Mock and his lifestyle label Wahine on a limited-edition fragrance inspired by a day on O‘ahu’s North Shore. Rather than approaching the project as a conventional talent collaboration, ORB involved Mock throughout the development process, from the initial brief through to the finished bottle. FRAGRANCES Mock worked alongside ORB’s Melbourne-based […] More
Salt & Stone enters fine fragrance with Ambrette & Pear, a new scent launching as the brand’s first Eau de Parfum alongside a matching Deodorant. The two products arrive as a coordinated collection designed for layering throughout the day, extending the brand’s existing scent ritual into a longer-lasting fragrance format. FRAGRANCES The campaign introduces Ambrette […] More
Vintner’s Daughter introduces Understory Vol. 4, the fourth vintage of its limited-edition perfume oil, accompanied by a botanical soundscape developed from the energetic frequencies of the fragrance’s raw whole plant ingredients. FRAGRANCES The project expands the sensory experience around Understory through sound. To create the composition, the team used specialized technology to capture subtle electrical […] More
Valentino Beauty introduces the campaign for Vendetta, a new prestige fragrance duo fronted by Dakota Johnson and Alexander Skarsgård. Directed by Romain Gavras and photographed by Inez & Vinoodh, the campaign explores intimacy through instinct, desire and emotional intensity. CAMPAIGNS Johnson and Skarsgård appear as two lovers drawn together by impulse. Their relationship develops through […] More
Max Mara introduces Le Parfum, its first fragrance developed with Shiseido, with Florence Pugh as the face of the campaign. The launch arrives during the Italian fashion house’s 75th anniversary year and marks the first release under the fragrance licensing agreement Max Mara and Shiseido signed in 2024. FRAGRANCES Perfumers Marie Salamagne and Fabrice Pellegrin […] More
INITIO Parfums Privés introduces Oud for Grace as the newest addition to its Black Gold Project, the house’s oud-focused collection. After wearing the fragrance, the Beauty SCENE team found it to be one of INITIO’s most interesting releases to date. Rich, immediate and recognizably connected to the brand’s existing fragrance family, Oud for Grace also […] More
CHANEL presents Gracie Abrams in a new campaign film for Coco Mademoiselle Crush Absolu, directed by Joe Wright. Set in Paris, the film follows a heroine who leaves convention behind and enters a city shaped by rules, appearances and expectation. CAMPAIGNS The opening frames establish a formal Paris through Haussmannian buildings, dim streetlights and wet-looking […] More
Sol de Janeiro introduces its new Intense Perfume Mists, a higher-concentration fragrance format created in response to demand for longer-lasting scent. The new formulas deliver up to 10 hours of fragrance and extend the brand’s Cheirosa collection with richer versions of familiar scents alongside the debut of Cheirosa 74 Intense. FRAGRANCES Brazilian singer IZA fronts […] More
D.S. & Durga enters a new olfactive category with Ain’t That Sweet, a gourmand fragrance launching on August 25, 2026. Created by D.S. & Durga co-founder and perfumer David Seth Moltz, the scent draws from his memories of New York in the early 2000s, connecting young love, city life and the excitement of arriving somewhere new […] More
