Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
Mugler expands its Angel lineup with the release of Angel Blush, presented through a campaign led by Hunter Schafer. The actor takes a central role in shaping the visual direction of the launch, bringing a controlled and atmospheric presence that aligns with the tone of the fragrance. FRAGRANCES Schafer’s presence sets the pace for the […] More
Maison Margiela introduces Scentsorium as a structured fragrance collection built around six emotional states. Each scent forms a chapter, moving through moments that define personal experience. The project frames fragrance as narrative, where composition, naming, and presentation follow a clear progression. Rather than isolating individual perfumes, Scentsorium connects them into a sequence that reflects growth, […] More
LOEWE Perfumes presents a new campaign shaped by the varied terrain of Spain, tracing each fragrance back to its botanical and elemental source. The project builds on the LOEWE Landscape collection, where scent connects directly to place. Photographer Peter Jordanov and videographer Marc Dimitrov document locations across the Canary Islands, framing each environment through the […] More
Vanillamace steps into fragrance as the new face of Boy Smells Vanilla Era, marking a clear expansion of her presence beyond streaming. The collaboration places her at the center of a campaign shaped around the tone of the scent itself, where personality, image, and product align through a shared visual direction. Boy Smells positions the […] More
Amouage returns to its Secret Garden collection with Love Hibiscus, a new fragrance that continues the House’s exploration of contemporary femininity through contrast and composition. First introduced in 2016 and reworked in 2024, the collection builds each scent around the dialogue between floral notes and gourmand elements. Love Hibiscus follows this structure while introducing a […] More
Glossier expands its fragrance offering with You Soie, a new addition to the You line that builds on the idea of scent as a personal signature. Known for its skin-reactive formulas, the brand continues to shape fragrances that develop differently on each wearer, with You Soie introducing a softer, sunlit direction. FRAGRANCES Positioned as the […] More
Orebella expands its fragrance offering with the release of Jasmine Blues, the brand’s first limited-edition perfume. The scent continues Orebella’s focus on skin-based fragrances while introducing a composition rooted in floral clarity and layered structure. Conceived as a reflection of Bella Hadid’s early experiences, the perfume draws from memories of time spent in a garden […] More
Spring arrives with National Fragrance Day on March 21, inviting attention to scent and its role in daily life. Smell shapes memory and emotion, linking moments to places and people through association. A single note can recall a season, a room, or a person. FRAGRANCES While perfume forms only a part of what we encounter, […] More
Jean Paul Gaultier introduces Gaultier Divine Couture as a fragrance built from the codes of couture. The release draws from the energy of the ateliers, where silhouettes take form through material and construction. This edition translates that process into scent, presenting a composition that carries the same visual language found in the House’s garments. The […] More
Memo Paris continues its exploration of destinations through fragrance with Cap Camarat, an eau de parfum inspired by a coastal site in Provence. The house often transforms travel memories into scent compositions that evoke places and landscapes. Cap Camarat focuses on a preserved stretch of the French Riviera where cliffs, pine-covered hills, and a historic […] More
Sabrina Carpenter expands her Sweet Tooth fragrance collection with a new bite sized release designed for portability. The singer and actor introduces mini versions of four perfumes from the line, presenting each scent in a small chocolate bar-shaped bottle. The launch places familiar fragrances into a format that supports quick touch-ups throughout the day. FRAGRANCES […] More
LOEWE Perfumes introduces Aire Sutileza Elixir Eau de Parfum, the newest addition to the LOEWE Perfumes Elixirs collection. The release marks the sixth fragrance in a series that revisits key compositions from the house’s fragrance portfolio through a more concentrated format. Each Elixir in the collection contains a higher proportion of essential oils, creating a […] More
