Read more about fragrance news from Beauty Scene—discover new scents, seasonal favourites, and what’s trending now.
The acquisition of Vyrao by Tresalis, a newly established owner-operator platform, arrives at a telling moment in luxury beauty. That a London-founded neuroscent brand, barely five years old, was acquired not by L’Oréal, Estée Lauder, or any of the multinational giants that typically consolidate emerging luxury brands, but instead by a Munich-anchored family office and […] More
Tate McRae has entered the fragrance category with TATE 01, her first perfume created in partnership with Scent Beauty, Inc. The launch introduces a personal scent concept built around the idea of fragrance as a second skin, with a formula designed to interact closely with the wearer. FRAGRANCES McRae developed TATE 01 with Givaudan perfumers […] More
Britney Spears expands her fragrance collection with Goddess Fantasy, a new limited edition Eau de Toilette. The scent joins the long-running Fantasy line with a composition described as warm, golden and sensual, built around fruit, florals and a sweet ambery base. FRAGRANCES Goddess Fantasy continues the fragrance family that began with the original Fantasy in […] More
Gisou introduces Cherry Chocolate as part of its Fall Collection, carrying the scent and color story through hair fragrance and lip care. The limited edition range includes the Mini Honey Infused Hair Perfume, Honey Infused Hydrating Lip Oil and Honey Glaze Collagen Therapy Lip Mask, each developed around the combination of cherry and chocolate. LIPS […] More
Rabanne introduces Million Red For Her Parfum, the latest addition to its Million fragrance line, with Gigi Hadid continuing as the face of the fragrance franchise. The new scent follows Million Gold For Her Eau de Parfum with a warmer gourmand composition built around solar ylang-ylang, caramelized coconut and vanilla. FRAGRANCES Perfumers Aliénor Massenet, Suzy […] More
Cécred introduces Temple Oud Hair Perfume, bringing fragrance into the hair care brand founded by Beyoncé in 2024. Designed to work with the chemistry of hair while remaining suitable for use on the body, the new scent extends Cécred beyond treatment and styling with a formula created to refresh hair between washes and leave a […] More
Tommy Hilfiger introduces Freedom Eau de Parfum, its first new prestige women’s fragrance in over a decade, with Camila Cabello fronting the launch as the brand’s new Global Ambassador. The fragrance opens a new chapter for the category through a campaign that connects scent with music, individuality and self-expression. FRAGRANCES Directed by Gordon von Steiner, […] More
LOEWE Perfumes expands its Crafted Collection with five new fragrances: Field Diary, Sweet Woodland, Rosetopia, Smoky Rain and Verdant Grove. Developed by the house’s in-house perfumer Nuria Cruelles, each composition draws inspiration from nature while combining familiar perfumery notes with distinctive textures, contrasts and emotional associations. FRAGRANCES The five perfumes share the resinous, ambery LOEWE […] More
Dolce&Gabbana Beauty introduces Your Devotion Eau de Parfum Intense with a new campaign starring Irina Shayk and Michele Morrone. Directed by Gordon Von Steiner, the film places the pair in Naples and builds its story around passion, character and emotional connection. FRAGRANCES The campaign uses the city’s narrow streets, historic palaces and views over the […] More
Jean Paul Gaultier brings Fleur du Mâle back into its fragrance lineup, reviving the aromatic fougère originally launched in 2007 and created by perfumer Francis Kurkdjian. The return follows the relaunches of Gaultier² and Ma Dame, continuing the house’s renewed attention to fragrances that established distinctive chapters within its perfume catalog. FRAGRANCES Fleur du Mâle […] More
Summer Fridays introduces the Marshmallow Minis Set for Holiday 2026, bringing three of the brand’s marshmallow-inspired products together in a limited-edition format. The set includes travel-ready versions of the Body Butter Balm and Body Fragrance Mist alongside a mini Lip Butter Balm in Toasted Marshmallow. BODY CARE The Holiday 2026 release centers on the familiar […] More
Carlos Sainz has been named the new Giorgio Armani Spain Fragrance Ambassador for Armani Beauty’s I Will Eau de Parfum, adding a major beauty partnership to a career already defined by Formula 1. The appointment places the Spanish driver within a campaign built around determination, discipline and the idea of willpower as a choice made repeatedly […] More
