Diptyque reopens the story of Orphéon with the introduction of a new Eau de Toilette. The release extends an emblematic fragrance into a lighter, more sparkling interpretation while expanding the Orphéon collection through new scented gestures and decorative objects. FRAGRANCES Perfumer Natalie Cetto composes Orphéon Eau de Toilette as an expression of early evening energy. […] More
Le Labo expands its Classic Collection with VIOLETTE 30, a fragrance shaped by tension, duality, and quiet resolve. Introduced from Brooklyn, the scent continues the house’s long-standing interest in the spaces where opposites meet, allowing character to emerge through contrast rather than resolution. FRAGRANCES For Deborah Royer, VIOLETTE 30 reflects a philosophy rooted in paradox. […] More
Phlur is introducing the Berry Matcha Latte Set, a duo of hair and body mists designed to be layered for a multi-dimensional fragrance experience. The set features two complementary body mists, each with a distinct sensory profile that can be worn alone or layered. FRAGRANCES Matcha Milk opens the set with a soft, grounding aroma. […] More
H&M and e.l.f. Cosmetics come together for an unexpected collaboration that introduces fragrance as new territory for both brands. The limited edition eau de parfum collection marks H&M’s first partnership within the beauty category and e.l.f.’s first step into scent. Built around three of e.l.f.’s best-known product franchises, the project translates familiar names into an […] More
Valentino Beauty expands the Born in Roma fragrance family with the launch of Born in Roma Purple Melancholia, presented as a new Donna and Uomo duo arriving in January 2026. The release explores memory, individuality, and creative emotion through scent, using melancholy as a generative force rather than a passive mood. The fragrances approach emotional […] More
Giorgio Armani expands the My Way fragrance line with My Way Sunny Vanilla, a new Eau de Parfum that explores a brighter, tropical direction. The scent builds on the identity of the original My Way while shifting its mood toward sunlit warmth and expressive sweetness. Conceived as a joyful interpretation of the line, My Way […] More
Burberry has unveiled Olivia Dean as the face of its new Burberry Her Parfum. The launch marks a new chapter for the fragrance line, anchored by a campaign set in London and shaped around Dean’s relationship with the city. The project draws from shared British roots and follows Dean through familiar urban settings and open […] More
Valentino Beauty has launched a new artistic project centered on reinterpreting the Born in Roma fragrance bottle through digital art. The initiative brings together seven digital artists, each asked to revisit the Born in Roma Donna and Uomo bottles using their own visual language. The selected artists represent a wide range of visual approaches and […] More
Kylie Cosmetics expands its fragrance offering with Cosmic Intense, a new scent set to launch in January 2026. The release introduces a deeper and warmer direction within the Cosmic family, following the success of the original Cosmic fragrance. FRAGRANCES Cosmic Intense builds directly from the foundation of the original Cosmic perfume. According to the brand, […] More
Cult favorite Cowgirl Grass officially returns to the spotlight as D.S. & Durga welcomes the scent into its permanent core collection. Originally released as a limited interpretation of Cowboy Grass, the fragrance now takes its place alongside the brand’s defining compositions, available in 50ml and 100ml formats. With this return, Cowgirl Grass reasserts its place […] More
Dolce & Gabbana launches The One The New Intensities with Madonna and Alberto Guerra, expanding the iconic fragrance line. FRAGRANCES Dolce & Gabbana has revealed a new global campaign for The One “The New Intensities,” marking a surprise release that signals a renewed focus on one of the brand’s most established fragrance pillars. The first […] More
Kendall Jenner has been named the new global fragrance ambassador for Emporio Armani, fronting the launch of the brand’s latest women’s scent, Power of You Eau de Parfum. The campaign marks a significant new chapter for Emporio Armani’s fragrance universe, positioning the scent as a modern expression of confidence, energy, and individuality. Power of You […] More
