Brand on the rise Good American, which was co-founded in 2016 by Khloe Kardashian and Emma Grede, has announced the formal launch of a new partnership with the legendary swimsuit brand Body Glove. The totally inclusive collection, which is available in sizes XS to 5XL, was released just in time for the summer season. It combines the skill in fit and design that Good American is known for with the brazen 80’s nostalgic style that Body Glove is known for. The swimsuits come in a variety of seductive and athletic styles, vibrant colours, Body Glove‘s signature zipper detailing, new shape-flattering designs, and Good American’s included waist-enhancing accents and adjustable parts so that women of all shapes and sizes can feel supported and empowered.
“I am thrilled to be working with such an iconic swimwear brand to create this elevated, and most importantly, size inclusive collection. This collaboration was incredibly intentional as swimwear is such a tricky category to shop for and one many women shy away from. By blending our knowledge in inclusive design with Body Glove’s expertise in swim, we’re able to deliver a collection truly made for women’s bodies. Our design teams focused on playing into the nostalgia of the ‘80s, but ditched the outdated standards and perfected the silhouettes and style lines to allow all women to feel confident, no matter their size or shape.” shares Emma Grede, the CEO & Co-Founder of Good American
Khloe Kardashian, co-founder of Good American, stars in a commercial that pays respect to Kris Jenner, matriarch of the Kardashian family and a fashion legend. Body Glove has been an essential in the Kardashian family’s wardrobe for many years. All of the Kardashian Jenner sisters have been spotted wearing the brand, including Kylie, who stole her mother Kris’s vintage one-piece, Kim and Kourtney, who brought the heat to Turks and Caicos, and Kim, who looked sleek in Tahiti.
Good American is the first totally inclusive fashion company that offer trend-forward designs that are created to suit women of all sizes. It was founded in October 2016 by Emma Grede and Khloe Kardashian. Since its start, the company has been committed to providing high-quality denim and has broadened its offerings to include additional categories and sizes ranging from 00 to 32. Good American was founded with the mission of relieving women of the anxiety that comes with the search for clothing that truly fits, therefore enabling them to appreciate their bodies with self-assurance and feel their very best in every facet of life. Latest from Good American Swimwear may be purchased through a number of specialized stores such as Selfridges, Browins, Harrods, and Flannels in addition to being sold on the brands official web page.
“Body Glove has been a brand my family and I have loved and lived in forever. My mom used to wear Body Glove all the time in the ‘80s so this feels like the perfect homage to our shared love of swimwear. My favourite feature of this collection is the contrasting colour lining that’s now been updated to accentuate women’s natural curves, rather than being a straight line of detailing down the side of the swimsuit. This adds an extra bit of waist-snatching and style that I hope all women will love and make them feel their best this summer.” adds Khloé Kardashian, Co- Founder of Good American talking about Good American Swimwear
Since its founding in 1953, the water sports brand Body Glove has become one of the most well-known names in the world. The company is known for producing swimwear and equipment of the highest possible quality. In addition to prioritizing sustainability and a commitment to protecting the environment, Body Glove is a trusted partner for all of your water-based adventures because of its dedication to innovation and durability in the products it manufactures. These products are designed to meet the needs of water sport enthusiasts of all levels.
Good American Swimwear is launching on June 15th. Discover more fashion stories on DSCENE Beauty.
