Fashion house Ferragamo presented its Spring Summer 2024 Collection with a fashion show, held on Saturday, September 23rd, during the ongoing Milan Fashion Week.
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Among the guests who attended the show were Alexander Roth, Amalie Gassmann, Ashley Rous, Chiara Ferragni, Dixie D’Amelio, Kelela, Lori Harvey, Soo Joo Park, Tina Kunakey, Tina Leung, Tracee Ellis Ross, and Vanessa Hong.
In this innovative collection, Maximilian Davis embarks on a journey to further refine the design language he has cultivated at Ferragamo. He infuses his unmistakable aesthetic with a sense of organic simplicity, all the while exploring the delicate equilibrium between balance and tension. Davis shares his vision, stating, “I wanted things to feel a lot lighter, both in terms of fabric and construction but also in terms of how people want to dress. There’s a familiarity I have found in the Italian way of dressing and living: an effortlessness which feels very Caribbean. The idea of doing everything at your own pace, on your own time.“
While drawing parallels between the Italian and Caribbean styles, this collection also draws inspiration from Italy’s Arte Povera movement – a movement known for juxtaposing natural materials with industrial elements and elevating everyday objects through meticulous consideration. For the Spring-Summer 2024 line, unassuming materials like linen and cotton are approached with a rigorous finesse. They are bonded onto satins to create capes or transformed to mimic leather. The collection features sculptural wooden accessories, meticulously polished details, and precise silhouettes crafted from natural fabrics. Davis emphasizes, “I really wanted the pieces to feel very pure and honest; for the collection to be relatable within a wardrobe, but interesting in terms of the touch of the hand.“
Throughout the collection, there is a captivating interplay between restraint and freedom. A nonchalant slouch is expressed in the well-worn texture of leather tailoring, while impeccable mid-century tailoring is transformed into fluidity. Viscose jersey drapery, rooted in Ferragamo’s Florentine heritage and reminiscent of 18th-century Caribbean attire, now harmoniously coexists with elements inspired by Renaissance armor. This includes molded spazzolato leather bodices and rigid, high-shine inserts.
The subversive essence inherent to Davis’ work remains subtly pervasive throughout. Elegant day dresses are paired with high patent boots or feature daringly deep chest cut-outs. Men’s loungewear shorts are cropped high on the thigh, and T-shirts are artfully twisted as if hurriedly thrown on. Davis remarks, “Fetishism is something that runs through the DNA of my work. There’s something modern about incorporating that in your daily life and daily wardrobe.“
