Italian fashion house FENDI unveiled its Spring Summer 2024 Collection, with a fashion show on Wednesday, September 20th, during the ongoing Milan Fashion Week. The collection invites you to stroll through Rome, where the ordinary transforms into the extraordinary. History intertwines seamlessly with the present, and effortless personal style mirrors the inner world of the wearer.
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Among the guests who attended the show were Adèle Exarchopoulos, Amber Valletta, Cara Delevingne, Charli XCX, Chiara Ferragni, Christina Ricci, Demi Moore, Freya Allan, Gaia Girace, Haruna Kawaguchi, Iza, Kate Moss, Leonetta Fendi, Linda Evangelista, Lisa-Marie Koroll, Munroe Bergdorf, Naomi Campbell, Naomi Watts, Nico Vascellari, Riisa Naka, Sasha Meneghel, Suki Waterhouse, Winnie Harlow, and Zita d’Hauteville.
Within this latest collection, Kim Jones explores a relaxed approach to dressing, inspired by the essence of Roman freedom. Imperfections are celebrated as a more human form of perfection, and luxury is redefined through the comfort and quiet confidence that clothing and accessories provide. The collection embodies a sense of duality, a hallmark of Fendi, where practicality and playfulness coexist. Masculine tailoring and materials like the finest kid mohair blend with fluid and feminine sensibilities, as silks and knits come into play. Traditional elements are reinvented; tailored trousers feature folded-over curtain waistbands that reveal their construction, and luxurious evening silk effortlessly transitions into everyday wear. Soft shearling strips, utilizing Fendi’s renowned Featherlike construction, are transformed into summer skirt suits paired with work shirts. Oversized masculine car coats find a feminine counterpart in metal anklet ballet car shoes with practical studded bottoms for comfort and grip. In summary, masculine utility and comfort are elegantly merged with feminine accents, always with the wearer’s agency in mind.
Simultaneously, Fendi’s rich heritage is brought to the forefront through recurring codes and motifs dating back to the House’s origins. The Selleria stitch, a unifying element, connects all facets of the present collection to its storied fashion and leather goods history. From its inception by Roman master saddlers, the Selleria now adorns leather bags and garments, evolving into metal thread hardware on shoes. It reappears in Fendi Filo jewelry designed by Delfina Delettrez Fendi, the Artistic Director of Jewelry. The iconic FF logo undergoes a playful and abstract transformation in both jewelry and clothing, culminating in striking Fendi color-blocking in intarsia leathers and structured, strapless knit dresses. The unconventional palette, a Fendi signature, draws inspiration from Karl Lagerfeld’s Women’s Spring/Summer 1999 collection for the House, with reinterpretations of key dresses, such as the acid yellow coated linen slip and the trompe l’oeil silks updated for today with silicone Framis prints.
Under the creative direction of Silvia Venturini Fendi, the Artistic Director of Accessories and Menswear, a diverse range of styles, sizes, materials, and techniques cater to the individuality of wearers. Rejecting the notion of a single dictate, the collection encompasses the full spectrum of Fendi’s pop iconography, including the Fendi Peekaboo and Baguette, Origami and First bags. It also introduces the new Flip, a versatile shopper that folds into a clutch, featuring a playful and color-blocked design. Here, the message is clear: there isn’t just one Fendi woman but a multitude of Fendi women, each encouraged to embrace their unique identity and the spirit of Roman freedom.”
