Bella Hadid has long been a prominent figure in the fashion world, but with her latest venture, she’s stepping confidently into the beauty industry. The launch of her fragrance brand, Ôrəbella, marks a significant pivot in her career, harnessing her influence to introduce a product line that promises more than just scent—it promises an experience. With Ôrəbella, Hadid is bringing her personal touch to the crowded fragrance market, aiming to blend traditional elements with modern wellness trends.
Since February 2024, when Hadid first teased the brand on Instagram, curiosity and speculation have swirled around Ôrəbella. Her initial post, cryptic yet captivating, suggested a venture that would intertwine alchemy with aroma. This tease led to widespread speculation: Could Ôrəbella be a skincare line, or perhaps a fashion collection? However, all conjectures were put to rest with the brand’s official unveiling on March 30, revealing Ôrəbella’s true nature as a fragrance brand designed to “reveal your alchemy,” through unique scent compositions.
Ôrəbella’s debut collection includes three gender-neutral scents—BLOOMING FIRE, WINDOW2SOUL, and SALTED MUSE. Each fragrance stands out by using an alcohol-free formula based on essential oils, a choice that caters to the growing consumer demand for more skin-friendly and sustainable products. These oil-based scents, enriched with ingredients like snow mushroom and various nourishing oils, promise to envelop the wearer in layers of complex aromas that do more than just smell good—they enhance mood and overall well-being.
Among the debut scents, BLOOMING FIRE immediately captures attention with its unique bottle design and the rich, tropical notes of Tahitian monoi flower mixed with spicy cardamom and woody patchouli. This scent is described as a journey to a vibrant oasis, embodying both the warmth of the sun and the depth of the earth. It’s a perfume that promises not just an olfactory signature, but a narrative—one that Hadid seems particularly proud to share.
WINDOW2SOUL and SALTED MUSE follow suit with their own distinctive profiles. WINDOW2SOUL offers a lighter, more ethereal blend of mint, lemon, and floral notes, aimed at those who prefer a subtle, almost transparent fragrance. On the other hand, SALTED MUSE dives into a robust composition of sea salt, amber, and pink peppercorn, providing a scent that leans towards a more traditionally masculine palette but remains accessible and appealing for all genders.
The launch of Ôrəbella is just the beginning for Hadid. With trademarks registered for a range of potential beauty products, the model-turned-entrepreneur is poised to expand her brand into other beauty categories. If the initial reception of Ôrəbella is anything to go by, Hadid’s future endeavors in beauty will likely continue to blend personal passion with innovative, inclusive products that appeal to a broad audience. As we watch Ôrəbella grow, it’s clear that Bella Hadid is setting new standards for celebrity-led beauty brands.
