Rabanne has a storied tradition of selecting ambassadors who epitomize its avant-garde essence and reinterpret it for contemporary audiences. This tradition is upheld with the exciting announcement of Troye Sivan as the new Global Makeup Brand Ambassador, following the launch of Rabanne’s groundbreaking Beauty collection just a year ago. Troye, a GRAMMY-nominated artist, has made his mark in music, fashion, and LGBTQIA+ representation, making him an ideal figure to carry forward Rabanne’s innovative spirit.
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From his early days in Perth, Australia, Troye’s rise to fame has been meteoric. His journey began with the release of his EPs, TRXYE in 2014 and Wild in 2015, followed by his debut album Blue Neighbourhood. His subsequent works, including the albums Bloom and Something To Give Each Other, have solidified his status as a global pop sensation. Troye’s accolades are numerous, with two GRAMMY nominations, six ARIA Awards, and a Golden Globe nomination for his song “Revelation” in BOY ERASED, showcasing his diverse talents and wide-reaching influence.
This collaboration with Rabanne is a significant milestone in Troye’s career. It comes on the heels of his memorable appearance in the “Rush” music video, where he showcased Rabanne’s designs, and his attendance at the SS24 Rabanne show. Troye’s vast social media following of 39 million fans underscores his widespread appeal and the potential impact of his new role with Rabanne. His ability to connect with a global audience makes him a powerful ambassador for the brand.
In addition to announcing Troye Sivan as their new Global Makeup Brand Ambassador, Rabanne has also unveiled the new FRESH TOUCH FOUNDATION. This skincare-infused radiant foundation promises up to 12 hours of wear, delivering a camera-ready look with a real skin radiant finish. With buildable light to medium coverage, this lightweight foundation creates a flawless, natural look and feel.
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Formulated with 91% ingredients of natural origin, including avocado oil, the vegan formula of FRESH TOUCH FOUNDATION provides up to 24 hours of hydration. Available in 30 shades to suit every skin tone, this foundation blends seamlessly for a second-skin feel and ultimate comfort. It offers a glow-boosting formula with a real skin look and feel, maintaining up to 12 hours of radiant wear. The easy-to-apply texture ensures a fresh, lightweight finish that enhances natural beauty.
Expressing his enthusiasm for the partnership, Troye said, “I’ve always been attracted to Rabanne’s effortless vibe. I love to play and express myself, and I have actively worked over the years to unlearn any restrictions I put on myself when it comes to fashion and beauty. Something about Rabanne just feels very right to me personally, and their approach to fashion and beauty is aligned with mine.” His words highlight the perfect alignment between his personal values and Rabanne’s progressive vision.
As Troye continues his global SOMETHING TO GIVE EACH OTHER Tour, with upcoming dates in the United States alongside Charli XCX for their co-headlining SWEAT Tour, his influence in music, fashion, and beauty is set to expand further. His role as Rabanne’s Global Makeup Brand Ambassador is not just an example of his versatility and talent but also a herald of exciting new directions for the brand’s beauty line. This collaboration promises to resonate deeply with fans and redefine beauty standards for a new generation. Additionally, the launch of the FRESH TOUCH FOUNDATION adds another layer of innovation, offering a radiant, long-lasting, and hydrating solution for beauty enthusiasts everywhere.
