Angelina Jolie, celebrated for her striking beauty and humanitarian work, is stepping into a new role as the face of Tom Ford Beauty‘s latest innovation, the Runway Lip Color collection. Set to debut in stores on September 3rd, this new line is poised to replace the brand’s current Lip Color franchise, marking a significant shift in the company’s approach to luxury cosmetics. The collection will feature lip liners starting at $46 and lipsticks priced at $60, aiming to bring a fresh appeal to Tom Ford’s beauty offerings.
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Jolie’s collaboration with Tom Ford Beauty isn’t her first foray into the luxury cosmetics world. Back in 2017, she partnered with Guerlain, becoming a brand ambassador not only for its fragrance line but also supporting its initiatives to protect global bee populations. Her involvement brought a blend of high fashion and environmental consciousness, aligning her public image with the values of luxury and responsibility. Now, with Tom Ford Beauty, Jolie continues to embody sophistication and modernity, key elements the brand hopes to capture with its new lip color line.
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The timing of Jolie’s appointment coincides with a pivotal moment for Tom Ford Beauty. According to Estée Lauder’s full-year 2024 financial report, the brand has experienced a decline in its makeup sales, particularly within its lip category. The Runway Lip Color launch, with Jolie at the helm, represents a strategic move to refresh the brand’s image and regain market share. Market research indicates that the preference for lighter, more hydrating lip products is growing rapidly. Recognizing this trend, Tom Ford Beauty’s Runway Lip Color aims to meet this demand with a formulation that promises both rich color and a luxurious, moisturizing feel.
Tom Ford Beauty describes the Runway Lip Color as delivering “decadent emollience and rich, fade-resistant color.” The campaign’s visuals, captured by iconic fashion photographers Mert Alas and Marcus Piggott, will roll out alongside the product launch.
wow! what a move! Bravo Tom Ford for getting Angelina Jolie!