The quest for luminous, healthy-looking skin is universal, yet terms like “radiant” and “glowing” often remain vague and confusing for consumers. The Ordinary, renowned for demystifying skincare ingredients and making effective skincare accessible, aims to redefine the meaning of radiance. The brand introduces its latest innovation, the Multi-Antioxidant Radiance Serum, launching on April 1st.
SKINCARE
Formulated with eight advanced antioxidant technologies, this serum promises holistic protection against environmental stressors and visible enhancement of skin luminosity overnight.
In a recent global survey, an impressive 94% of participants indicated a desire for improved skin appearance, specifically highlighting “radiance” as a top skincare goal. However, interpretations of radiant skin vary significantly across regions, skin types, and tones, complicating product choices. Understanding these complexities, The Ordinary designed its serum to provide clarity and efficacy, delivering benefits that extend beyond superficial glow to encompass overall skin health.
At the heart of this innovation is the science of antioxidants. Antioxidants neutralize free radicals, unstable molecules that contribute significantly to premature aging, dullness, and environmental skin damage. Everyday exposure to UV rays, pollution, and other environmental stressors intensifies the production of these harmful radicals, accelerating visible signs of aging and leading to a lackluster complexion. Antioxidants act as a protective shield, supporting skin at the molecular level, thereby reducing damage and promoting visibly healthier, brighter skin.
Unlike many traditional antioxidant formulations that primarily rely on Vitamin C, The Ordinary’s serum combines eight potent antioxidant technologies for comprehensive protection and rejuvenation. This powerful blend includes Ascorbyl Glucoside (a stabilized form of Vitamin C), EGCG from green tea, Ginseng extract, Heptapeptide-6, Tremella Fuciformis Sporocarp extract, Tocotrienols, and Ergothioneine. Together, these ingredients work synergistically to smooth fine lines, even out skin tone, improve texture, and protect the skin barrier against external stressors.
Contrary to popular belief that antioxidants are essential primarily for daytime use, The Ordinary emphasizes the importance of incorporating antioxidants into nighttime skincare routines as well. While antioxidants effectively shield skin during the day, they also play a critical role overnight, actively repairing accumulated daytime stress. The Multi-Antioxidant Radiance Serum is specifically formulated to function seamlessly both morning and night, providing hydration, protection, and regeneration to wake up with visibly refreshed and luminous skin.
Priced affordably at $14 USD, The Ordinary continues its mission of democratizing skincare by making advanced, scientifically-backed solutions accessible to everyone. This serum embodies the brand’s philosophy of clarity, effectiveness, and affordability, empowering users to achieve genuinely radiant, healthy skin without unnecessary complexity.
