The Ordinary expands its skincare innovation with the launch of the Multi-Active Delivery Essence, the brand’s first-ever essence formula designed to hydrate, soften, and enhance ingredient penetration.
SKINCARE
Set to launch on February 25, this new addition enters the ‘Prep’ phase of skincare, optimizing the skin’s ability to absorb active ingredients for maximum effectiveness.
A Conditioning Step for the Skin
Inspired by the idea that hydrated skin absorbs nutrients more efficiently, The Ordinary’s Multi-Active Delivery Essence functions much like a hair conditioner, softening the skin and preparing it for better ingredient absorption. Clinically proven to double the penetration of the Niacinamide 10% + Zinc 1% serum, this lightweight, water-like formula reinforces the skin barrier, boosts hydration, and enhances radiance.
At the core of this innovation is a blend of four active technologies, each working together to improve moisture retention and optimize delivery of key ingredients:
- Glycerin – A classic humectant that strengthens the skin barrier and locks in moisture.
- Propanediol – A penetration enhancer that improves hydration and helps support active ingredient absorption.
- Sodium Caproyl Prolinate – Assists in delivering essential compounds like amino acids and niacinamide deeper into the skin.
- Glycogen – Energizes the skin, increases natural Hyaluronic Acid levels, and promotes a plump, radiant complexion.
Backed by Clinical Research
The Ordinary’s scientific approach remains at the forefront of this launch. Through in-vitro testing, the brand’s clinical team confirmed that applying Niacinamide 10% + Zinc 1% after Multi-Active Delivery Essence doubles the penetration of niacinamide within one hour. This discovery positions the essence as an essential first step for those looking to enhance the efficacy of their skincare routine.
Ideal Pairings for Maximum Absorption
Designed for all skin types, including sensitive skin, the Multi-Active Delivery Essence complements formulas that feature smaller molecular ingredients such as:
- Aloe 2% + NAG 2%
- Ascorbyl Glucoside 12% Solution
- Amino Acids + B5
- Balancing & Clarifying Serum
- Alpha Arbutin 2% + HA
For additional hydration benefits, it can also be paired with Hyaluronic Acid 2% + B5 and Multi-Peptide + HA. However, The Ordinary advises against using it with Retinoids or Direct Acids.
The Future of Skincare Prep
With this launch, The Ordinary enters the essence category while refining the ‘Prep’ step of skincare—a critical phase before applying serums and moisturizers. By focusing on hydration as the foundation for effective skincare, the Multi-Active Delivery Essence promises to elevate ingredient absorption, strengthen the skin barrier, and enhance overall skin health.
Available February 25, this new hydrating powerhouse brings The Ordinary’s signature science-driven approach to an often-overlooked step, ensuring that every drop of skincare works harder than ever before.
